well to say I'm happy is an understatement! i have never dyed my own hair; I was one of those people that would spend whatever she had to for healthy, well-coloured, and well looked after hair. But I loathe sitting in a salon for 3 hours to colour my greys and treat my hair and I really didn't love spending $300 every 6 weeks. Now that I have tried The Shade once, I'm a complete convert and brand evangelist! I am telling anyone who will listen (and even those who don't want to) about my experience with this product. I'm obsessed! It ticks all the boxes; easy to use, perfect customer service, no animal testing, vegan, no odour, gentle on my hair and very affordable! Thank you to the team at The Shade!! And I even just contacted your colourist via your website and have a new more-fitting shade on its way in my next subscription delivery. I couldn't be more excited or happier with a subscription service- well done! 5 Stars!!!!!