Really impressed with the email consultation service, ordering process, delivery service and the at-home dye kit supplies! Sadly, the actual shade of the colour I ordered (San Remo) was atrocious and in no way resembles what it should have. It was supposed to lighten by hair to an ash blonde, but instead it made my hair a revolting caramel-ginger colour that looks fake and sickening. So unhappy with the colour, it pretty much ruined my hair! After leaving my hair to relax for a few weeks I chose to dye over the top of my awful hair colour with what appears to be a lovely, natural brown shade (Siena). Once again, bitterly disappointed with the colour - it looks absolutely nothing like what it is supposed to...instead of a lovely natural brown it is SUPER dark - almost black - with a really strong and fake-looking berry colour undertone. What the hell?!