This review is literally ten years in the making. As someone with naturally dark-ish brown hair, finding an ACTUALLY NUETRAL dark brown shade that left my hair just a bit darker and dimensional for oomph, but not black, red, or purpley and without the hot roots other brunettes know all about - plus covers the small patches of gray I now have forming without turning them some strange shade of light red orange or oversaturating the rest of my hair in the process of trying to get them to take color - has been a decade of blood, sweat, and tears, not to mention hundreds of wasted dollars in salon chairs and damaged tresses from boxed ammonia. Until *drumroll* enter the happy tears after using the Dark Brown from the Shade. It is, literally, everything I've ever wanted in a hair color. My hair is beautiful - a dimensional (but not overly reddish), glossy, true darkest brown color - dark enough to make my features pop against fair skin but that does not look flat blackish or "plumy" aka purple. Oh and I do not have a single gray in sight nor do I have any noticeable to the naked eye color distinction in the result on my grays. I'm sure if I went searching I could probably find some hairs I could tell were once gray. I'm also blown away by the value in the kit. I tried another subscription box when I was in the states and not only do they charge more for less, the result was so disappointing. My hair looked flat and felt damaged. This kit left my hair in better condition. I even recently tried ordering online the green based brown from Wella - a supposedly good quality color expertise brand - a shade specifically meant to neutralize red tones in an attempt to not get hot roots and it literally left my roots red, barely covered my grays other than to turn them orange, and left my hair damaged. All this to say, whatever magic is in this box is the real deal. Thank thank you thank you.