Turo is scamming both the Turo guests and hosts, go check for yourself. The host pays between 25% to 35% on fees + sales tax depending on the cover in the event of accident. And the guest pays a protection fee + sales tax + trip fee. The discounts is applied is taken from the host earnings. So here is an example. As guest: 1 day car hire at £38 Trip fee £16.98 (may very) Sales tax £5.40 Minimum protection plan £10 Total £70.38 Now the host receives the following: Car at £38 Turo fees £9.08 Sales tax £1.80 Host earned £25 Turo charged £70 guest for £25 profit to the host per 1 day. It gets worse with discounts and early Bird. Not to add there is UK taxes on the profit above.