I purchased something from them online for the first time (an advent calendar and some Christmas gifts). First, on the 30th of November, it was out for delivery and not delivered. Then, the next Monday, it was out for delivery again, and then I was notified that they "attempted to deliver it and recipient was not available." Someone was at home all day for the purpose of receiving this order for me. When I was FINALLY able to pick up my package, a week after I was supposed to have had it in my hands, the box was completely crushed on one side. When I informed Ulta of this extremely negative experience, I was given nothing but a message that equated to "that sucks, hope you buy more stuff from us in the future." All it would have taken for them to keep me as a customer was a refunded delivery charge. Considering it wasn't even delivered directly to me, I feel that would have been more than fair. But their lack of any effort to remedy the situation has lost them a customer.