Like many other people I can't understand why VIP have changed from a 70/30 mix to a 50/50 mix which sacrifices flavour dramatically on their own brand e-liquids. The reason VIP did so well in the first place was the superior flavour from their e-liquids using the 70/30 formula. Unfortunately they have now opted to produce 50/50 which although does increase the hit in the throat it dramatically reduces flavour and from my experience does nothing to enhance the vape other than make you cough when using the new range. 0 out of 10 from me for the new range of e-liquids, massive own goal for VIP. Please note the information above was freely supplied to me by an employee of VIP in one of their concession stands in the North east. even their own staff are not happy with the change.