I'm not much of a collector, and most of my watches are the basic Swiss and Japanese classics that lots of people have -- Speedmaster, Explorer, Monaco, Khaki, SKX, Cocktail Time, and so on. Watches.com is a great place to break up the tedium of a conservative rotation. The store helped me discover brands like Mr. Jones, Mondaine, and Projects, putting some colorful conversation pieces on my wrist (along with friends and family -- it's a great place for Christmas and birthday gifts). Always very decent pricing, excellent shipping and delivery, and no hassle returns.