Copy of complaint that I made to Asda. Could not put pics on here but hopefully you will get the gist of the failing in pricing and the poor customer service. Even allowed them to rectify the situation but they obviously don't value their customers. I wish to make a formal complaint regarding your pricing and customer service at you Arrowe Park Store. I attended the store earlier today with my grandaughter. I bought some groceries and also bought my grandaughter a toy dog for 3 pounds. The toy was clearly on offer in the sale reduced from 6 to 3 pounds. When I went through the checkout I was charged 5 pounds. As soon as i noticed this I went to customer services to complain. The lady from customer services then accompanied me to the sale display where the toy was purchased to investigate. Although the toys were in the sale area and clearly priced a 3 pounds she then moved some items that were hanging from the end of the shelf to reveal that there was also a 5 pound price tag. This price tag however was hidden from the general public (by the hanging items) and also was a full price and not a sale price. They therefore, according to the store, clearly had full priced items in the sale area with the only visible price being 3 pounds and not 5. The customer service lady was at a loss to explain this but did say that she could take back the toy and refund the 5 pounds. Not wanting to upset my grandaughter, I declined this offer and stated that I was not happy about this and that I was going to write a review about this experience and complain to customer services. I also told her that I would take a couple of photographs for evidence before I left. She then told me that it was illegal to take photographs within the store. I explained that it wasn't and proceeded to take take photos with my camera phone. As I took the photos she insisted that she pulled the hanging display which covered the 5 pound price to one side. She then asked if this could be resolved in store by calling of the duty manager. I agreed as long as it wouldn't take too long. After about 15 minutes of waiting she returned to me and said that the manager was busy in the cash office and if I gave my phone number the manager would ring me as soon as he was free. I received no call whatsoever. I am not happy about this situation and as such intend tomorrow, to submit a review with photographs on the web and also on social media sites. I will attach the photographs including receipt for your perusal and action. From these pictures you can clearly see the product, the pricing and the customer service lady pulling back the vertical display t reveal the 5 pound price. I wish to make a formal complaint regarding your pricing and customer service at you Arrowe Park Store. I attended the store earlier today with my grandaughter. I bought some groceries and also bought my grandaughter a toy dog for 3 pounds. The toy was clearly on offer in the sale reduced from 6 to 3 pounds. When I went through the checkout I was charged 5 pounds. As soon as i noticed this I went to customer services to complain. The lady from customer services then accompanied me to the sale display where the toy was purchased to investigate. Although the toys were in the sale area and clearly priced a 3 pounds she then moved some items that were hanging from the end of the shelf to reveal that there was also a 5 pound price tag. This price tag however was hidden from the general public (by the hanging items) and also was a full price and not a sale price. They therefore, according to the store, clearly had full priced items in the sale area with the only visible price being 3 pounds and not 5. The customer service lady was at a loss to explain this but did say that she could take back the toy and refund the 5 pounds. Not wanting to upset my grandaughter, I declined this offer and stated that I was not happy about this and that I was going to write a review about this experience and complain to customer services. I also told her that I would take a couple of photographs for evidence before I left. She then told me that it was illegal to take photographs within the store. I explained that it wasn't and proceeded to take take photos with my camera phone. As I took the photos she insisted that she pulled the hanging display which covered the 5 pound price to one side. She then asked if this could be resolved in store by calling of the duty manager. I agreed as long as it wouldn't take too long. After about 15 minutes of waiting she returned to me and said that the manager was busy in the cash office and if I gave my phone number the manager would ring me as soon as he was free. I received no call whatsoever. I am not happy about this situation and as such intend tomorrow, to submit a review with photographs on the web and also on social media sites. I will attach the photographs including receipt for your perusal and action. From these pictures you can clearly see the product, the pricing and the customer service lady pulling back the vertical display t reveal the 5 pound price. I look forward to your response