Last year I bought a 50 pound gift card (plus delivery cost) for my aging parent in Warks. Being 90 and with recent memory issues, he lost the card after one small purchase. Having given it timeto resolve , I finally asked Asda Card Customer Service if they would give a replacement card. I had no card number but had the original email receipt. They told me only Head Office could do that. I called from Canada to Card Services and then to Head Office who told me yes, they could do that but I had to give the receipt to Card Customer Service and do it through them. I sent them the receipt and they said than you but I still had to get the replacement through Head Office. I called Customer Care from Canada again to let them know I had already talked to Head Office. They said only Head Office could do this. I called Head Office, they put me on hold (from Canada) and then cut me off. Clearly Asda is unable to train their staff to deal with unusual situations. This reflects on management ability to put in place adequate procedures. The company behaviour was unprofessional and inconsiderate of their customers.