It's 2023, and NowTV is stuck in a pixelated past, with 720p being its default resolution—a far cry from industry standards. In an era where even fledgling streaming platforms offer 1080p as their base package, NowTV has the audacity to ask customers to cough up more cash for this essential feature. It feels exploitative, especially for customers less versed in the nuances of tech. Even with the additional subscription, you're only elevated to 1080p with no option for 4K or HDR, leaving you with a subpar viewing experience that's a far cry from today's vibrant and ultra-detailed standards. The software interface feels like it's been coded by novices and lacks the polish and professionalism we've come to expect in our streaming experiences. And if you're thinking of watching on your laptop, be prepared to install their streaming client. It's a step that feels redundant in this day and age, complicating what should be a seamless transition between devices. Your gigabit-speed internet won't rescue you either. Despite high-speed connections, the stream quality is sluggish and often compromised. Even more baffling is the persistence of ads, present even after paying for the service and its supposed 'boost' package. Customer support? Prepare for disappointment. The lack of helpful and responsive assistance only adds to the frustration. And if you decide to cancel your subscription, the process is an uphill battle. A glaring issue that speaks volumes about their customer-centricity, or rather, the lack thereof. NowTV has managed to secure popular TV shows through exclusive contracts, a practice that unfortunately keeps more user-friendly platforms from hosting these shows. The software is riddled with bugs and missing fundamental features that have long since become standard elsewhere. All in all, NowTV feels cumbersome and awkward to use, a relic in a world that has long since moved towards intuitive, customer-focused experiences. I regretfully give it a 1-star rating, hoping for significant improvements in the future.