What went wrong was naively expecting that the quality of their product would not diminish in tact with their popularity. I have been buying Sketchers for many years and have noticed a marked decrease in the durabilty of their product (cheaper materials). I recently bought a pair of sandals that after 2 weeks looked like they had been used for MUCH longer than that. After sending Sketcher's a picture of them, they deemed the wear as 'normal'. (I am in my late 60's) And mentioning the environmental impact with regards to the changes, illicited no comment as to similar concerns. On to a better quality, and longer lasting product.