If you are in marketing, psychology, gambling behaviour, check this situation out. $1 for the first item fully processed, essentially a lottery ticket, they don't mention that if you don't win you have to request a refund through customer service. I assume the point is to earn interest on the funds held, a million people with 30 or more things "ordered" at $2 a hit, for a couple of weeks is probably not a small amount of interest earned, enough to pay for a few item shipped to make it legit. The discount starting figures are from the the US military, $600 hammers and the like, amazing really, how is this not illegal?