Absolutely shocking customer service They are false advertising again this is something they have done before (just Google) The sim is for sale in stores and doesn’t mention the requirement to add 5 credit to first activate the sim Upon 12 emails to Lyca I was passed round and my questions ignored and given generic emails back The customer service team was quite obviously struggling with English skills I can upload these emails to prove it Then I said why are you required to add 5 credit and it doesn’t say that on the packaging or on there branding or website I mentioned a complaint to ofcom the telecoms regulator and then suddenly they seemed to give me some answers They said this is now there policy and it’s been updated on the website however I believe this is false advertising and it should be clear for all to see To sell a product then demand 5 to even receive a call is terrible Then to have to call 8x and send 12x emails to get no results and no real solutions is terrible I would strongly recommend all people to avoid Lyca at all costs and use another mvno such as Lebara or even a MNO not Lyca who simply pay rent to 02 to use there service At least with 02 you would get a level of customer service not generic replies Absolutely shocked and disgusted and have made my complaints to the regulators