I was part of the Alpha and Beta launch for TPM. Having previously been involved with two other watch subscription services (one ok and one plain awful) I was stunned by the service provided by TPM.
Over the time since they started launching their service the two owners provided their community with lots of information, feedback, follow up and details of what to expect. They had several well know brands and many microbrands too.
They established a style profiler to match people to watches rather than send out the same watch to a whole community base. You could pick the style of watch (Diver, pilot etc) Movement type (auto, quartz, chrono etc) Size (40mm and under to 50mm+) Face colour (white, blue, bright etc) and strap style (Leather, SS etc). This is their unique selling point and having seen what customers received against their preferences they matched the individual customers to their individual styles to perfection.
For the Alpha launch (roughly 100 customers) I subscribed to their Crown plan (Entry level) and received a Mr Jones Fantastic Exploits XL which far exceeded the value of my subscription. On further discussions with one of the owners of TPM, I found out this model had been discontinued but they agreed to make this one off to agree to my style profile for the launch. How many other subscription services would do that??
For their beta launch (1,000 subscribers) I upgraded to a Sapphire (their highest level) as I had some extra cash on hand. Within the style profile for this I slightly altered my preferences and narrowed down what I was interested in. To say I was blown away was an understatement. I received a Gruppo Gamma Divemaster and a bonus GG Mug. I recorded my unboxing for the community Facebook page and unbeknownst to us the founder and CEO of Gruppo was in the community. He spotted the unboxing and commented how he was delighted to see how well received his watch had been. Again the value of the watch itself far exceeded the subscription price.
Over Alpha and Beta, I have seen many unboxings or just pictures of watches received and everyone has been delighted with what they've been sent out. In all of the watches i have rarely seen more than 5 of the same of any one watch. All watches are tailored to what the customer profile is. The owners have been active in talking to members and listening to the feedback from their community.
At the end of the Beta stage, the two owners took stock of everything and have made some changes based on what they have seen and feedback. They've introduced two new tiers and a freedom plan, another unique selling point whereby members can save a little each month rather than receive a watch each month. So rather than a getting a lower level watch repeatedly you can wait until you've plenty of money saved up and have a mystery watch sent out.
They also noticed the shipping costs to some countries were higher than expected and introduced a shipping charge. This was not done in an underhanded way. they informed the community straight away and didn't bury it in a T&C's page.
Overall the guys are doing a great job. Customer service and satisfaction is front and centre. They're not trying to hiding anything from their community and are delivering top quality products to all. The sky is the limit for these guys and other watch subscription services could be in a lot of trouble and will have to up their game.
4 years ago
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