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ao.com Reviews

4.2 Rating 4,228 Reviews
80 %
of reviewers recommend ao.com
4.2
Based on 4,228 reviews
Shipping & Delivery
Delivery Methods
Own Driver
Customer Service
Communication Channels
Telephone, Email
Read ao.com Reviews
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Phone:

0344 324 9222

Email:

customerservices@ao.com

Location:

AO World PLC 5a The Parklands Lostock
Bolton
BL6 4SD

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ao.com 1 star review on 21st February 2025
R Taylor
ao.com 5 star review on 8th April 2024
Susan Heaton
ao.com 1 star review on 3rd April 2024
Nicola Henry
ao.com 1 star review on 24th February 2024
Karen Anderson
ao.com 1 star review on 27th November 2023
Phil
ao.com 1 star review on 29th October 2023
Darren
ao.com 1 star review on 28th December 2022
Lisa
127
Anonymous
Anonymous  // 01/01/2019
“I purchased a washing machine including full installation as a gift for someone. When the machine was installed the electrics in the whole house blew causing damage to some appliances and loss of freezer food, the installer apologised and said it was a faulty machine. The electricity was off for nearly 12 hours. The landlords electrician came and we won’t know for some time if there will be a charge. AO sent and installed a new machine that was not faulty, also a Sorry Teddy. I telephoned AO to be compensated for the losses caused by their faulty machine and initially they were sympathetic. Now they are refusing to compensate for our losses unless we can get an electricians report and invoice proof that we don’t have as that will go to the landlord. The AO installers were present and know this situation happened and said the machine was faulty but customer services will not accept this as proof! We are now several hundred pounds out of pocket and AO is not providing any service or apologising for the losses if acknowledging the seriousness of this issue, luckily no one was injured when the electrics blew. DO NOT BUY FROM THIS COMPANY AS THEY SELL FAULTY GOODS.”
Helpful Report
Posted 1 day ago
“Absolutely shocking experience. The website is terrible to use, and the card payment process was one of the worst I’ve encountered in a long time. Very disappointing and completely unacceptable.”
Helpful Report
Posted 3 days ago
“Recently had a Smeg feeezer delivered, paid for old one to be taken, however the delivery drivers refused to tilt it under doorway so would not take it very unhelpful and borderline rude , I have a disability not that we’re to know this but however they did not even try just looked and said “nope” would think again about using this company”
Helpful Report
Posted 4 days ago
“Supplied me with a damaged cooker, rescheduled to redeliver a perfect one in a weeks time, received a phone call the day before informing me all the same cookers they have on stock have the same damage. Making me wait 3-5 days for a refund 🤔 The quality control is non existent, paid over 2 weeks ago and not willing to escalate a refund!”
Helpful Report
Posted 1 week ago
“gdpr breach wont allow me to have info deleted”
Helpful Report
Posted 2 weeks ago
“Terrible customer service team that offer a 'computer says no' to queries. AVOID USING THIS COMPANY. Specifically if you are a company that need to reconcile your accounts. They CANNOT offer any form of a payment confirmation. For a company of their size, it baffles me how they cannot offer a payment confirmation for payments made to them. Terrible!”
Helpful Report
Posted 1 month ago
“purchased lenovo lap top which was unable to set up obvious issues contacted ao they arranged pickup of faulty product and refund was in my bank as advised thank you”
Helpful Report
Posted 1 month ago
“Trying to contact AOAO over faulty light and water is accumulating at bottom of fridge. Spent an hour or two trying to speak with someone. Shocking company. Fridge/freezer still in warranty. Pls contact me on 07973143283.”
Helpful Report
Posted 1 month ago
“Ordered a Samsung TV and booked a delivery slot for Saturday afternoon, which meant waiting in for it. Removed my old TV, set up the new one, and turned it on — only to find it was damaged. I then had to spend time calling and emailing customer service to arrange a replacement, pack the damaged TV back up, and wait in again on Sunday morning for the exchange. Then I had to set the new TV up all over again. The whole process took up an entire weekend and was far more hassle than it needed to be. In hindsight, I'd have been better off just walking into Currys or John Lewis and buying a TV off the shelf. Would think twice before ordering a TV online through AO again.”
Helpful Report
Posted 2 months ago
“My long awaited delivery for my fridge two hours past the ETA was made even worse when the two delivery team said they didn't bring the delivery straps and would need to meet a colleague to get them. Had told the customer service team when pre-call made. Disappeared off to their next stop with no communication and still showed next stop then 1 stop and then finally it was 'completed' and 'delivered'. Being a Saturday, now cannot follow-up until Monday with a current problematic fridge in not cooling, made worst by switching off for the collection having emptied it. No communication and poor service.”
Helpful Report
Posted 3 months ago
“This is the worst company I have ever dealt with. Their customer service has been terrible from start to finish. They were supposed to install an integrated fridge with fixed doors, as they advised that was the only suitable solution. Instead, their fitters arrived and did a poor-quality job using hinge doors, screwing them into already damaged holes. In less than 24 hours, the entire fridge door came crashing down—just inches away from my 1-year-old child. This was extremely dangerous and completely unacceptable. To make matters worse, they then told us not to use the fridge at all while waiting for a replacement, claiming it would no longer be considered “new” if we did. This left us without a usable fridge through no fault of our own. When they returned to fit the replacement fridge, they caused further damage—this time to the base where the fridge was meant to stand. As a result, they couldn’t even complete the installation and simply left the fridge sitting in my living room. I later spoke to a polite representative who apologised and assured me that a full refund would be approved immediately if I arranged for a carpenter to fix the damage and submitted an invoice, especially if it was over £150. I followed these instructions, paid for the repair, and sent the invoice. The invoice came through and was certainly over £150. However, when I called to follow up, I was told by another agent that the invoice had to go through a claims team, and that it would take up to 28 days just to start the claims process and take any actionable steps—not even to process the refund itself. This was never communicated to me initially. After everything we had already been through, being told to wait even longer—with no clear timeline for actual payment—was incredibly frustrating. In the end, I felt forced to accept a lower amount than invoiced just to receive payment sooner. As it stands, the fridge is still not fitted, and this situation is ongoing. I will continue to update this review as things progress. Overall, a shocking experience—poor workmanship, lack of accountability, and inconsistent communication throughout.”
Helpful Report
Posted 3 months ago
“Just had a new fridge freezer delivered on order number AOL223060609. Getting it to my property was pretty difficult , but the lads were up to the challenge! We have our new fridge freezer installed and working within 72 hours of ordering, and the delivery guys were amazing; polite, professional and worked their socks off to get a very large and heavy item into a difficult to reach space. Just gutted I didn’t have any cash to tip them as they were definitely worth it!”
Helpful Report
Posted 3 months ago
“Delivery was great they were polite and respectful of not damaging anything. Sufy and Jagy delivered to the room I needed the washing machine in. Thanks”
Helpful Report
Posted 3 months ago
“Love AO cannot fault the website or products. But when I make a purchase of £400 and then 24 hours later get a call trying to getvl more money out of me through insurance it makes me want to never buy from you again. Stop forcing people to give you a phone number and then use it to try to getore money from them. It is scummy.”
Helpful Report
Posted 4 months ago
“John Roberts, CEO of AO.com, has stated that “treat every customer like your gran.” If you want your grandmother to have her property damaged, see incompetence up close, and then be effectively called a liar and a grifter, then by all means buy from AO. Sane customers should avoid at all costs. I simply wanted a new fridge freezer and my old one taken away. I went to AO. On arrival, AO’s men manhandled my old fridge into the middle of the room and then unexpectedly became utterly defeated and said they couldn’t get it through the door. I could not see the problem. A fridge that had come through the same door just 12 months earlier apparently no problem for my removal men, but AO.com’s “professional” appliance delivery men were baffled and simply gave up. It was lunchtime, I suppose. Unhelpfully, they offered to put the new fridge on my doorstep and leave me with that problem. My husband has recently been killed. This completely unexpected scene had me weeping. I went to get a tissue, and instead of helping, they used my breakdown as their chance to run away. When I looked into the kitchen only minutes later, I discovered they’d gone — leaving my now footless fridge listing like the Leaning Tower of Fridge. I also spotted they hadn’t returned the freezer drawers that I’d seen them walk off with earlier. I was left to struggle to move it back to where it had come from. So now I have no new fridge, and I have an old one significantly damaged from its state before AO came into my life. I called customer services immediately to get them to come back with my drawers. I was told the drivers said they didn’t have my drawers, and was effectively called a liar. I asked: had they thrown them away somewhere? I’ll go and get them out of the bin. She wasn’t prepared to even ask them that. I cried all the way through my recorded call with Natasha in customer services. Getting nowhere, I complained in writing. The CEO’s breathtaking response was that he had a knack for spotting chancers and wasn’t prepared to help. He effectively called me, in writing, a grifter and an extortionist. The language was breathtakingly offensive. So shocked by their pathetic customer service, combined with the grave offence of calling me a liar, I’ve taken this up with every relevant body. Case now with Retail ADR (37381). Go anywhere else. Anywhere.”
Helpful Report
Posted 4 months ago
“Dreadful customer service. Placed an order missed delivery. Placed same order a second time and at the time nobody advised me they can delivery anything between 7am and later. They rocked up at 730am and I missed the second delivery. I asked as a gesture of good will can they waiver a third charge they refused. Woefully customer service.”
Helpful Report
Posted 4 months ago
“I was very impressed with AO. I ordered an integrated product, but I ordered the wrong size. However, their customer sevices made the returns process,re-delivery and installation a very smooth process. Will use again”
Helpful Report
Posted 5 months ago
“Genuinely the worst experience I’ve ever had buying anything online. I purchased a washing machine and fridge from AO.com specifically because I needed a smooth delivery and installation process due to my ill health — the experience has been the exact opposite. Despite paying £30 for “expert installation”, the washing machine waste pipe was installed incorrectly, resulting in a brand new machine being filled and contaminated with literal brown waste (not waste water, actual waste) on its very first use. The AO engineer who came to assess it said he had never seen anything like it in all his years working there. We also purchased a black American fridge freezer which arrived with a deep white scratch across the front door. We were offered a measly £50 to keep a damaged product, which is completely unacceptable. We requested a replacement for the damaged fridge, but delivery has now “failed” three times because drivers have refused to bring it upstairs. After a 45-minute call with customer service — where we clearly explained everything in great detail — we were repeatedly assured that a suitable team would be sent to delivery the replacement fridge. However, today the driver walked in — no hello, no nothing — just rudely stated “I’m not doing it”, and immediately left in his van without any explanation whatsoever, leaving us completely stunned by the interaction. This is a complete failure of both your installation service and delivery process. You have wasted hours of our time trying to resolve issues that should never have happened in the first place. How there is a score of 4.9 on here is beyond me, perhaps we were just unlucky in the area we are in but be warned that every experience with ao is not as 5-stars as it may appear from their trust pilot score.”
ao.com 1 star review on 12th April 2026
Helpful Report
Posted 6 months ago
“Faulty goods, dangerous installation of kitchen items. When you attempt the return, they try and push you away to the manufacturer instead of dealing with themselves. This used to be a good company, now seems to be only interested in keeping taking money, not customer satisfaction. Been offered a 55%of goods value refund on the back of my experience, so now have the hassle of having to take them through the courts to uphold my rights and the consumer act 2015. An utter shambles of a company.”
Helpful Report
Posted 7 months ago
“If I could put less than one star I would, we have had the absolute worst experience with this company. They have not only put us out once but now twice. They have the worst customer experience I’ve ever experienced, one person in their phone line even went as far as hanging up on me when they couldn’t answer my questions. They are so slow and never have appointments to actually deliver on the “service” you pay for them to provide to you. I wouldn’t ever buy from them again and I urge you not to either.”
Helpful Report
Posted 7 months ago
ao.com is rated 4.2 based on 4,228 reviews