“Standart (Issue 33) provided a good range of articles in the publication. Some were more artistic, and creative, while others were more specific (even science-y) or cultural. Some articles were a tad pretentious though... Overall it's a good magazine that covers a little bit of everything.”
Hey Leif! Thank you very much for taking a moment to leave a review and for the high mark! Please feel free to reach out to us at office@standartmag.com with any further comments anytime.
— Sergey, Head of Customer Experience at Standart
“To be really honest I don’t love the magazine, I find it cluttered and hard to read. Maybe I’m old and not the target audiance but it looks to me more like a scrap book or something abstract that one would find in a museum with no explanation and one is forced to make sense of it. As I said, maybe it’s me, but I find it very hard to read and understand what are the pieces of information it tries to convey? Not saying that the content is bad, it’s just that in my opinion it gets really lost on all the different graphic designs, fonts and crazy colors used throughout the magazine. I just find it really hard to read, not hard to look at. It makes me wish that I could receive a complimentary pdf with just the text of the magazine so I can REALLY read it. Just my opinion, as I said maybe I’m not the right target, but just wanted to let you know what I think.”
Hey Loris! Many thanks for stopping by to leave a review! I'm sorry that something has gone so terribly wrong. One of us will reach out to you later today.
— Sergey, Head of Customer Experience
“I just love this magazine. I learned a lot already about coffee and the different places the coffee comes from. I love the art pieces and photographs in it, it makes a beautiful morning or afternoon piece to read while sipping on the coffee :-) and the coffee that comes with... amazing, grand idea!!!!!!!!!!!! Thank you for all you do for the coffee community!”
Thank you so much, Izabela! So glad you've been enjoying Standart so far, and thank you so much for your support!
— Sergey, Head of Customer Experience
“Standart brings me a worldwide view about coffee things,like farmers, roasters, coffee brands…with a lot of fun, coffee bean with every issue is also great!”
Many thanks, Sam! We are very glad that you've been enjoying both the reads and the beans so far! Your review is a great encouragement for us!
— Sergey, Head of Customer Experience
Thank you very much for the 5-star review, Milan!
Of course! Issue 34 is just around the corner, shipping early March!
— Sergey, Head of Customer Experience
Thank you so much! It's more a pleasure than effort for us. Rest assured, we will definitely keep you entertained!
— Sergey, Head of Customer Experience
“I tried out the first issue and I have to say it's pretty good! The stories and topics were diverse and mind opening, and it gave me insights into topics that I would have never come across. The coffee beans were amazing and fresh as well! I brewed it using my chemex and it came out around 2-3 cups total and I enjoyed every sip of it. Their customer service was excellent and very helpful! Can't wait to read more!”
Dear Milton, thank you so much for taking the time to give Standart a 5-star rating! We truly appreciate your kind words and are delighted to hear that you enjoyed your first issue. We can't wait to bring you more engaging content and delicious coffee in our upcoming issues. Thank you again for your support, and we hope you continue to enjoy Standart!
— Sergey, Head of Customer Experience
“I really really really do not like the art direction that Standart has taken in the recent months ( somewhere around where the typography started to go in spirals ..)
I feel like the focus of the magazine took a sharp turn towards some kind of self agrandizing photographic art project of someone living in a brooklyn apartment instead of mostly quite interesting journalism around coffee and stories about people.
I am an appreciator of art in general but it really started to feel like "We're trying too hard" around #30 or #31. A much different sort of magazine then what hooked me back in #10 - #19. Beautiful design, engaging illustrations, and thoughtful articles.
I would say the whole publication gives an extremely scattered and pretentious feel now that I just cant put my finger on. Article by article it is still high quality, however I feel like I am in a slog through an art-grad's college zine while I am trying to get through it, instead of a well refined issue that I enjoy picking up and reading through.
Im sure if I looked through my more than 30 issues I have in a stack here I could probably pinpoint the direction change that I find off-putting. And if you wanted me to I will. However, my preconceptions about the people behind the decisions of Standarts direcition at the moment, is that it would be in vain. I probably just do not 'understand' the style or I am not edgy enough.
Meh.
I will still keep reading because I genuinely appreciate the journalists and their articles, however I wont stop getting pain in my head from following the floating menagerie of letters across the pages.
Thanks for your consideration.”
Thank you so much for your thoughtful and honest feedback! It means a lot to us, especially coming from a long-time reader, who has witnessed our evolution over 30 issues. It's sincerely heartening to hear that you find our journalism somewhat distinct in the coffee world.
Regarding the 30 issues you mentioned, I'd like to note that most independent coffee magazines don't reach this milestone. There are various reasons for this, but one overarching theme that we identified through some painful trial and error is the necessity of change. The look we had 30 issues ago would simply be irrelevant today. Quite simply, without this evolution, there would be no Standart and Standart journalism at all. And, as we embrace change, unfortunately, there is really no way to make sure that every element of our looks resonates equally with everyone. We are glad to see our community growing, but so is the variety of tastes, preferences, and cultural backgrounds.
I understand that the "floating" look of the titles and the extensive use of photography may not be your cup of... coffee, but, going back to the topic of change, please may I ask you to just give it more time and give Standart another chance to deliver the journalism you enjoy? I can't promise that our visuals will always exactly match your personal tastes and expectations, but I can assure you that we will keep you entertained by our constant evolution, experiments, and curiosity.
I am truly grateful for your comments, and I will certainly share your observations with the team. If you would like to share any further comments or to get in touch with any members of the team directly, don't hesitate to drop me an email at office@standartmag.com.
— Sergey, Head of Customer Experience
Kind regards,
Sergey
Thank you very much for the high mark and your kind words, Brian!
We would be grateful for any comments on what will it make 5/5 for you.
— Sergey, Head of Customer Experience
“Impeccable journalism, photography, the paper quality, and art converge in this indispensable resource, enhanced by curated coffee samples.
As a coffee enthusiast and professional, I frequently share reels or stories as soon as the Standart magazine arrives.”
Dear Marta, We are thrilled to hear that you found our reports, edition, photography, and art to be exceptional. Our team works hard to provide valuable information, and knowing that it has met your needs is truly rewarding.
We are also delighted that you enjoyed the excellent coffee samples that accompanied your reading experience.
And we are always here for any assistance with your subscription @ office@standartmag.com.
— Sergey, Head of Customer Experience
Thank you, we truly appreciate your generous feedback and are thrilled to hear that you had an amazing experience with us, as always!
— Sergey, Head of Customer Experience
“Piece for collection! The Standart magazine is a piece of art, beautifully crafted with carefully written informative and thought provoking articles and beautiful pictures! It’s a pleasure to hold!”
