“I would have rate higher in the past, because Standart was a good balanced mix of accessible scientific articles, origin stories explaining well the background of the country, and some more lifestyle articles. Now it is getting mostly on the last one, mostly showcasing personalities. I feel less interesting and complete than before.”
Hey Philippe! Thanks for sharing your thoughts! I see that you miss the balance of scientific, origin, and lifestyle pieces. For me, our features based on personal narratives often explore these themes, just in a different way—through lived experiences rather than a purely analytical lens. That said, I completely understand that this approach might not resonate as strongly with you.
We really appreciate your feedback, and if you’d like to share more thoughts, feel free to reach out at office@standartmag.com. Standart is always evolving, and your input helps shape it in a very direct way.
— Sergey, Head of Customer Experience
“The magazine, has a lot of really interesting stories and provides a very unique experience.
Unfortunately, the entire online community aspect feels not really thought through. Has a lot of really interesting stories and provides a very unique experience.
Unfortunately, the entire online community aspect feels not really thought through.It felt as a quick afterthought with the price increase of the magazine.”
Thank you for taking the time to leave a review—I’m so glad to hear that you’re enjoying our stories! Our Online Community is an important part of the Standart experience, and we’d love to hear your thoughts on how we can improve it. Feel free to share your feedback with us at office@standartmag.com, and I’ll make sure it reaches the team. Looking forward to hearing from you!
— Sergey, Head of Customer Experience
“It‘s a little too artistic. I‘d like more images of people, scenery. Maybe short stories as well. Just an overall more interesting layout of the magazine. It‘s a hard read for myself, but that‘s just me.”
Hi James! Thank you very much for stopping by to leave a review. I'm very sorry that the magazine was a little too dense for you. We also love a good short story. If you would like to share any particular topics that you would like us to cover either visually or as a short story, please don't hesitate to reach out to us at office@standartmag.com. I'll be happy to forward it to our creative team.
— Sergey, Head of Customer Experience
“The theme of the issue was important and interesting. Water is perhaps the most significant ingredient in coffee. However, I felt that the coverage of the topic was not comprehensive. The articles were not sharp enough in my opinion, and the content was not as engaging as in previous issues.”
“I am disappointed by the coffee of the last two editions, nothing exceptional, nothing surprising, I also subscribed for that, to discover beautiful coffees. I have received a lot of feedback from friends who tell me that the quality of your selections is no longer what it used to be.”
Hi Yvan! Thanks for your feedback! I'm really sorry our recent coffee samples didn't wow you. What can I say? We'd love to know what your standard of exceptional is! I'd be thrilled to pass it on to the team because we're always on the hunt for amazing beans. Feel free to share your thoughts at office@standartmag.com or in the Online Community!
- Sergey, Head of Customer Experience
“I felt uncomfortable with the cover photo, along with several other images. They resembled content from a Playboy magazine rather than a professional coffee publication.”
Dear Khalifa, thank you so much for leaving us a review! I’m really sorry to hear that the cover photo made you feel uncomfortable. That was certainly not our intention. I’ll be sure to discuss your feedback with my colleagues from the creative team.
Aesthetic choices can be quite personal, and we understand that not everyone will have the same preferences. The good news is that the cover photo changes with each issue, so if one didn’t suit your taste, the next one will likely be different.
Thanks again for sharing your thoughts with us!
— Sergey, Head of Customer Experience
“It was sad, that i hadn't found a spring valley coffee in a package. There was a barn coffee instead of it. It was great. Therefore spring issue without spring coffee is sad.”
Hey Oleg, thank you for taking the time to provide feedback. I'm very sorry about the wrong coffee sample that arrived with your copy of Issue 34. I apologise for this mix-up. I've just reached out to you from our customer care email to work out a solution.
— Sergey, Head of Customer Experience
“Fantastic Idea for a magazine. Great photos and fantastic haptic feeling. But one aspect I notice every time: the texts could be better. Not only are they sometimes difficult to read. I would prefer, but that's a personal opinion, to read more stories about certain roasters or brewing methods. It would be great to have a bunch of new ideas after reading.”
Hey Luka, thank you for your kind words and thoughtful feedback! We're thrilled to hear that you enjoy the magazine's aesthetics and concept. Regarding your suggestion for more in-depth articles on roasters and brewing methods, we wholeheartedly agree that these stories can inspire and educate. We recommend checking out the Standart Online Community, where you can find a wealth of information on brewing techniques and detailed reviews of various roasters.
And if you'd like to share any further comments on what would make Standart more inspiring for you, please don't hesitate to reach out to us at office@standartmag.com.
Thank you for being part of our community!
— Sergey, Head of Customer Experience
“I really really really do not like the art direction that Standart has taken in the recent months ( somewhere around where the typography started to go in spirals ..)
I feel like the focus of the magazine took a sharp turn towards some kind of self agrandizing photographic art project of someone living in a brooklyn apartment instead of mostly quite interesting journalism around coffee and stories about people.
I am an appreciator of art in general but it really started to feel like "We're trying too hard" around #30 or #31. A much different sort of magazine then what hooked me back in #10 - #19. Beautiful design, engaging illustrations, and thoughtful articles.
I would say the whole publication gives an extremely scattered and pretentious feel now that I just cant put my finger on. Article by article it is still high quality, however I feel like I am in a slog through an art-grad's college zine while I am trying to get through it, instead of a well refined issue that I enjoy picking up and reading through.
Im sure if I looked through my more than 30 issues I have in a stack here I could probably pinpoint the direction change that I find off-putting. And if you wanted me to I will. However, my preconceptions about the people behind the decisions of Standarts direcition at the moment, is that it would be in vain. I probably just do not 'understand' the style or I am not edgy enough.
Meh.
I will still keep reading because I genuinely appreciate the journalists and their articles, however I wont stop getting pain in my head from following the floating menagerie of letters across the pages.
Thanks for your consideration.”
Thank you so much for your thoughtful and honest feedback! It means a lot to us, especially coming from a long-time reader, who has witnessed our evolution over 30 issues. It's sincerely heartening to hear that you find our journalism somewhat distinct in the coffee world.
Regarding the 30 issues you mentioned, I'd like to note that most independent coffee magazines don't reach this milestone. There are various reasons for this, but one overarching theme that we identified through some painful trial and error is the necessity of change. The look we had 30 issues ago would simply be irrelevant today. Quite simply, without this evolution, there would be no Standart and Standart journalism at all. And, as we embrace change, unfortunately, there is really no way to make sure that every element of our looks resonates equally with everyone. We are glad to see our community growing, but so is the variety of tastes, preferences, and cultural backgrounds.
I understand that the "floating" look of the titles and the extensive use of photography may not be your cup of... coffee, but, going back to the topic of change, please may I ask you to just give it more time and give Standart another chance to deliver the journalism you enjoy? I can't promise that our visuals will always exactly match your personal tastes and expectations, but I can assure you that we will keep you entertained by our constant evolution, experiments, and curiosity.
I am truly grateful for your comments, and I will certainly share your observations with the team. If you would like to share any further comments or to get in touch with any members of the team directly, don't hesitate to drop me an email at office@standartmag.com.
— Sergey, Head of Customer Experience
Kind regards,
Sergey
Hi Tamás, thank you so much for taking the time to leave us your feedback on Standart! We are thrilled to hear that you are enjoying our product.
I understand that you felt like there were more advertorial partnership materials in our latest issue. Would you like to share more on that as I would really like to share your feedback with the team. I'm available at office@standartmag.com. Thank you so much for taking a moment to leave a review.
— Sergey, Head of Customer Experience
Hey Asaf, thank you so much for your kind words about the magazine. Unfortunately, there are a number of reasons why our shipments to Israel are now taking longer than usual. However, please rest assured that we are actively working on improving our delivery times. I am very intrigued by your comment regarding the frame. Could you please elaborate in a message sent to office@standartmag.com? Any specific feedback you provide helps us improve!
— Sergey, Head of Customer Experience at Standart
Dear PJ,
Thank you very much for your feedback! Glad to hear that you are enjoying our articles.
I am sorry to hear about the formatting though. Would you mind sharing which specific article that you found not well thought out when you have time please? It would be great if you can share your feedback at office@standartmag.com so that we can share it with our production team. It will definitely help us!
Thank you in advance!
Nanako
“The aim of this company is fantastic, and the latest issue (#29) which I read was very good, but with one setback which almost made me put the whole thing down: mixed in with the great, well written, coffee-based articles, are opinion pieces with little basis in coffee giving platform to someone to write about their views. This isn’t problematic in and of itself, but it takes away from the quality of this magazine. I didn’t know whether the next article would be a genuinely well written and interesting piece on coffee cultivation in a different country, or about how coffee shops have a responsibility to provide menstruation products in the bathrooms, or about how bespoke queer suit-tailoring is underrepresented and holds long hours, weak pay, and a difficult learning curve, (insert more complaints about said industry here). Is this really the place for that? It’s up to standart to decide what they want to be, but the latter two examples felt like quite a departure from what they advertised to be. Personally, I really enjoyed certain articles on the subjects of cultivation, brewing process, barista skills, etc; but I had to force myself to not put it down as I flipped over the unnecessary unfocused highly charged opinion pieces. This isn’t to bring up values, or moral arguments, just to say I felt the magazine wasn’t well focused on the subject of coffee throughout, but rather used something mildly involved/related to coffee to speak on whatever the writer wanted.”
“Overall I like the magazine. I do wish someone, somewhere would add in feature articles on cafes around the world who have elevated the experience of coffee through design, innovation, experience, etc.. I could see quite a few cafes featured in a way that would fit this magazine so well.”
