The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,828 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,828 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.5 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 15th January 2025

505

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Absolutely loved the process. Talking to the consultants helped steered me to what I needed to do for the first colour and the process beyond.”

Helpful Report

“Exceeded my expectations!! Will not go back to salon services - I have brown hair and noting cost of living pressures, I was looking for a way to get a great colour without the additional overheads. Loved the colour; ordering and delivery was super quick; amazing ability to target colour to need/desires.”

Helpful Report

“I was nervous but I'm so happy with how this colour turned out!”

The Shade 5 star review on 28th January 2024

Helpful Report

“I have been using The Shade's products for over a year now and I have been never disappointed. I love their products and my subscription is easy to add things or change shipping or even pause if I need to. The colour is amazing and easy to apply.”

Helpful Report

“Spoke to a stylist about my hair and what I wanted. I had lighter ends and darker roots and wanted to achieve a more consistent result with my colour. She sent through advice about what colour to use and images of the colour blend on other people and it looked and sounded like exactly what I wanted and needed. The result after using the colour was not great. The ends didn't take much colour at all, and the colour in general was very washed out and almost brown, nothing like copper blonde at all. Although I won't be using this brand of colour again, the other products I purchased (the repair kit) do seem pretty good.”

Helpful Report

Hi Vix, Sorry you weren't happy with your colour result. Colour results are impacted by the existing colours in your hair prior to applying our colour. Prior to applying our colour, you advised us that you had 3 different colours in your hair; one colour at your roots, one colour in your mid-sections and a different colour in your ends. It is significantly more difficult to manage colour outcomes when there is more than one colour in the hair, as each different colour will respond differently to colour, and selecting one colour which is compatible to fill in missing pigments and to assist in uniting colour and tone to achieve a more consistent colour is more challenging. You essentially needed to fill missing pigments from your hair initially with one colour application, to achieve a consistent base colour, which won't necessarily be your preferred, finished colour result. When you have a single base colour, it is then easier to change tones/colours to achieve a better colour outcome. I hope this helps!

“Love the quality of product. My hair is feeling great. Colour not exactly what I thought, but keen to see how it looks after this month.”

The Shade 4 star review on 16th January 2024

Helpful Report

Hi Chrystal, Thanks for getting in touch, and your kind words! Our colourists would be more than happy to help you with your colour. They can be contacted here: https://theshade.com.au/colourist/ The questions you answer here will be sent to one of our colourists who will then have all the information to offer you personalised advice. There is also an opportunity to upload a photo(s) and ask specific questions. I hope this helps!

“It's only day 4 after coloring and one wash. However my side grays at my temples and by my ears are completely covered. I have never been able to have a peroxide color mix stay on my hair for more than a couple of days. I must say I am elated. I am also able to save my leftover color and unmixed developer portions to use for the next time. I put a date on the calendar and I will see how long the color lasts. I must say that my hair is even softer at the temples I have very thick coarse hair. And now it feels soft. So far I am loving it. I had reservations because it does take a long time to get to the USA. But now I will just order ahead on my next order. I do not have a subscription.”

Helpful Report

“Colour does not last .Found ingredients not so toxic free and natural .There are ingredients which are harmfull for your skin and nervous system Ethanolamine ,Sodium Laureth Sulfate .”

Helpful Report

Hi Danielle, I'm surprised by your comments as you have purchased 6 Colour Kits from us. The colour fade that you mentioned isn't usual but can be seen when the colour hasn't been fully absorbed, which can lead it to fade faster. This can happen if the hair is porous and doesn't fully absorb colour or it cannot retain colour so well and it leaks colour. Some hair is naturally more porous than others. Textures such as very fine or thin hair or curly hair can resist retaining colour due to higher natural porosity. Hair which is damaged or over-processed will also not retain colour well. Here is some more information about colour fade and porosity: https://theshade.com.au/blogs/ten-tips-to-reduce-porosity-in-your-colour/ You can also boost and improve colour absorption and retention by changing developer. Some grey hair or porous hair doesn't absorb or hold colour as well, and changing to a 27 vol developer from the 20 vol you have been using will boost colour absorption and results. Hair colour does contain chemicals, but we have removed the most harmful chemical and irritants including ammonia, PPD, phthalates, parabens, titanium dioxide, Sodium Lauryl Sulfate (SLS) and gluten from our formulation. Our colourists are available 7 days a week, and I would recommend you contact them for assistance with your porosity issue. They can be contacted here: https://theshade.com.au/colourist/ I hope this helps! Craig Ford CEO - The Shade

“My first Shade order, trying to match my natural coppery, ginger hair. It worked out perfectly. The colour blend was helpfully suggested, the method for first application clearly presented, with everything my daughters needed to help me look my best for Christmas.”

Helpful Report

“I reached out the the hair colourist to help me choose a colour close to what I have and to advise me on why my greys were showing up in a week. After taking her advice I'm happy with the results and have signed up to receive my colour of choice monthly. Definitely will be recommending The Shade to all my family and friends.”

Helpful Report

“The Shade products not only saves me hours at the salon and hundreds of dollars, but I get to play with colours and it takes me only an hour to be fresh again in the roots, or two hours for highlights. The best!”

The Shade 5 star review on 3rd January 2024

Helpful Report

“Like the idea of the subscription and less chemicals in the product. Liked the packaging and kit you get. Was never happy with the result though. I have dark brown hair and a lot of grey. I was recommended to use a pre developer and did every time. Result looked great for about 2 days then the brassiness came through on the greys and looked orange. I did discuss options and changed to a different shade but had the same results. Supermarket packets give me a better result than this did so I am going back to that and have cancelled my subscription.”

Helpful Report

Hi Anita, Thanks for getting in touch. I'm sorry you weren't happy with your result. We now have 27vol developer available which is specially formulated for stubborn greys. It will also reduce brassiness. I would be happy to ship you a free Colour Kit with 27 vol developer for you to try. I would also suggest you try Toscano 4.1 Dark Ash Brown which is a cool colour which will eliminate any warm tones. I am very confident that you'll be happy with the result. Please contact Support at support@theshade.com.au for your free Colour Kit. If you need help with your colour, please don't hesitate to contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps!

“I really love the colour, it is the perfect shade for me. So easy to apply and last longer than my previous colours. Have just received second order”

Helpful Report

“Colour good, as expected. I have good coverage. A lot of packaging and wastage which is a bit of a shame. The package contents will easily do 2 dyes for my length hair if it doesn’t dry out in the meantime. Order to delivery turnaround was great.”

Helpful Report

“Love The Shade products! I've been using them for a couple of years now and it gives my hair with a rich colour without leaving it dry and brittle. The kit also provides more than enough shampoo and conditioner, unlike other brands!”

Helpful Report

“Made the mistake of trying to bleach some of my hair and it went all shades of yellow and gold. I toned it with the beige blonde and it covered all of yellow/gold and looks great. It is slightly darker than I wanted but still looks 100% better than it was. Thanks Shade!”

The Shade 5 star review on 26th December 2023

Helpful Report

“I have emailed you three times asking you to cancel the re order function,butcyou have never replied. I will have to contact Dept Fair Trade to resolve this problem.”

Helpful Report

Hi Frances, We received an email from you on December 4th and 7th and replied to both emails within a few hours. Please check you inbox and other email folders. This is the email we sent to you on both occasions: Thanks for your email and your order. As you selected the "one time purchase" option rather than the "membership" option, there are no recurring orders. You will need to re-order the next time you want to order. I hope this help!

“I am very happy with The Shade. Love the shampoo and conditioner. I chose the Ash Brown and I am thrilled with the result. So easy! 💓”

Helpful Report

“The colour is good, i got the light ash brown in the semi and my hair is a dark brown and it gives it a nice shine and doesn't look brassy. However, my hair does get very dry afterwards which is a little disappointing.”

Helpful Report

“After many years of using box colour my hair felt a bit like straw and I could never get the right colour. I tried The Shade because I liked the idea of a colourist as well as the price, well that colourist was amazing recommending a duo of Bellaria and Montecristo with a 27 developer it is exactly what I wanted and my hair is so much softer since colouring. It was so easy to apply and everything being delivered to my door on a schedule is amazing, I never have to worry about having the right shade at the right time.”

The Shade 5 star review on 22nd December 2023

Helpful Report

The Shade is rated 4.5 based on 1,828 reviews