The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,916 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,916 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 20th April 2025

535

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Home dye kits from the supermarket or chemist would always leave my colour looking brassy and the ends my hair with colour build-up & damage. The kit I receive through The Shade, completed with the method outlined in the instructions leaves me with a natural look without having to spend hundreds at a hairdresser & my hair is so healthy & shiny. Seriously, do yourself a favour, set up a subscription!”

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“I was sceptical and nervous but the grey coverage is amazing, the skin sensitivity is fabulous (that is, my usually very sensitive scalp is coping superbly) and the colour recommendation suits me well enough that I’ve received compliments 😊”

The Shade 5 star review on 4th June 2023

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“This is super easy to mix and apply. My greys are very tenacious, and they do show through quickly. I have dark brown hair, and my grey is super shiny silver (looks like a christmas tree shed on me). A previous hairdresser put a red tint in my hair and it has been impossible to get out. So I got the Ash shade 5.1. It's lovely, and some of the warm colour still shows through. It's not a matte colour and looks very natural. I experienced zero itching or burning (prone to it). Very impressed. I only needed one application for my hair. I put it through all of my hair as I wanted the colour to blend. This picture was taken two weeks after colouring, and it's still beautiful. Doesn't fade, and is very shiny and healthy. And it smells nice! I also got the application kit - it's very useful. If I could make a couple of suggestions on that - the clips are not very strong and my hair kept falling out of them, and the brush could be a bit wider. very glad I found this product and have been recommending it to all my friends!”

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“Love this hair colour so much, I used “dark brown” and the accuracy of the colour and the ease of application was perfect. Will definitely be purchasing again.”

The Shade 5 star review on 1st June 2023

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“Love getting my delivery and dying my own hair. So much cheaper than a salon and my hairdresser loves it and says my hair is so healthy”

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“Unfortunately the light ash blonde toner did not work out that well. I used it over my original blonde highlights, then newly added highlights done the same day. It made my hair all the one boring brown colour, completely hiding any highlights and making me go from blonde to brunette with greyish highlights. I don’t like the final look at all. I originally had a colour consultant recommend this colour, after I sent through a photo.”

Helpful Report

HI Carly, Sorry you weren't happy with your colour result. I can see that you used a colour to cover your highlights, which is contrary to what our colourist recommended. Our colourist recommended a root smudge which doesn't cover your highlights. You indicated that you wanted to touch up your highlights, not cover them. Please don't hesitate to contact our colourist team at colourist@theshade.com.au if you need some additional assistance. I hope this helps! Marco The Shade

“I absolutely love the shade. Any advice I need is always responded to quickly 😊 I will never go back to a salon so the shade is stuck with me!! I love my colour and all the amazing products ❤️”

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“A great service. easy to use and I will keep using The Shade, but it is not the same as hairdresser colour.”

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“Really happy with the results I achieved with the shade Colour kit. I have a balayage type Colour and had some pesky greys that I wanted to cover. I used shade ash brown and applied Colour to the roots and combed it through slightly to blend with my natural Colour. Greys are gone and my hair feels great, soft and bouncy. Such an awesome product to use between salon visits but I must say I’m loving the top Colour and very tempted to go dark all over. Thank you The Shade for a great salon quality product at a tiny fraction of what I’d usually pay at a salon. 👌”

The Shade 5 star review on 26th May 2023

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“I love The Shade, my hair coverage is perfect and the condition of my scalp is amazing.”

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“I'm 64 and because of neck issues I can't visit the hairdressers anymore I was going very grey and wasn't happy with the grey because I've always been blonde with highlights So I was googling to find something that was natural and wouldn't damage my hair and came across The Shade , I'm so glad I did I've tried different blondes and has to switch them around a bit and also used the highlights Overall I'm very happy with the color and the fact that my hair isn't getting damaged Thankyou The Shade 💕”

The Shade 5 star review on 21st May 2023

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“I'm really happy with the product. It's easy to use and looks really natural. I do wish there was an option for a longer time span subscription as I don't need to do a repeat every 8 weeks and I now have an over supply of product.”

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“The Shade is the ONLY hair colour I use now. Not only are there many colours to choose from and lots of advice available, but it is a much more natural product than most others on the market. It’s a great price and their customer service is fantastic! My hair always looks and feels clean and shiny afterward. Thank you, The Shade!”

The Shade 5 star review on 20th May 2023

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“I'm so glad I discovered The Shade. I have been raving about it to everyone. So much easier and economical than going to a hairdresser. The colour came out fantastic and covered the greys well.”

The Shade 5 star review on 18th May 2023

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“Cannot recommend enough. My hair feels like I’ve just come out of the salon but a fraction of the cost! I even got my hubby to do it so I felt like I was kind of at a salon haha. He did amazing though and I’m so happy!”

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“Cover greys well and doesn’t upset my scalp and no strong chemicals smell which is important for me. Great results!”

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“Really happy with this product! I had the first colour was half mixed San Remo & Napoli - it was nice cool tones. This Second colour I have Genoa & Lola - this colour gives a lively and warm look. The hair colour product is really good quality & quick delivery is always a bonus!”

The Shade 5 star review on 17th May 2023

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“Really happy with this product! The hair colour is really good quality, will be doing my colour at home from now on! I mixed half and half of Palermo & Paola. Excited to try some more colours!”

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“The best way to colour hair! At home, with a glass of wine and movie going in the background. It was so easy, especially if you make sure your first purchase has all the required accessories. The colour aid on the website was so accurate and I ended up with the result I was after! Ps. The shampoo and conditioner is going to be added to my next cart!”

The Shade 5 star review on 16th May 2023

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“The Shade is amazing - wish i had discovered it earlier. 10 out of 10 definately recommend.”

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The Shade is rated 4.5 based on 1,916 reviews