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The Shade Reviews

4.5 Rating 1,832 Reviews
87 %
of reviewers recommend The Shade
4.5
Based on 1,832 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 91%
Accurate And Undamaged Orders
99%
Customer Service
Communication Channels
Email, Live Chat, Telephone
Queries Resolved In
Under An Hour
Customer Service
4.5 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

Anonymous
Anonymous  // 01/01/2019
The Shade is my on personal salon in a bag. I love this product and it's not only saving me cash at the hairdresser but my hair feels great. I have gone from a platinum blonde to chocolate blonde which has tones of gold and red through it. My first time colouring, I missed a section at the back of my hair but I contacted customer service and they sent me another pack promptly. I love my new colour and I am excited that I will receive another colour pack regularly to maintain this colour. I'm getting lots of compliments about my hair colour and it is far less damaging than maintaining the blonde I had not to mention far cheaper! Yay for The Shade and Yay for me!
Helpful Report
Colour didn't mix well (still chunks fo colour) and was quite thick. Quite drying, did not leave my hair feeling soft. Not a natural colour (Palermo), redder than the photos. Instead of a quality colour product you get a regular hair colour and developer plus lots of extraneous items, a placemat to mix on, a hair cape, shampoo and conditioner in those annoying tear off packets. If I'm paying $24.95 for hair dye, I definitely will have conditioner better than this in the shower. Also, the maximum amount of time between subscriptions is 8 weeks? That's too close.
Helpful Report
I took advantage of the Shade Free Trial (paid $9 for postage still) - excited to try a 'natural' and 'sensitive' hair dying product. I did a patch test to check for allergies and had no irritation...however a couple of days later when I applied the product, the dermatitis on my face came up for the first time in years - I had a look at the ingredients on all the kit products including the barrier oil and shampoo and conditioner and was so disappointed to see 'parfum' and 'PEG' ingredients among other nasties. The worst part - the dye had absolutely NO effect on my hair - I followed the instructions to a tee (even leaving it on a little longer for a lighter result), and my hair colour (golden brown) did not change whatsoever!!! (Was supposed to go 'golden blonde'). Not even the tiniest bit lighter! :( Soooo so disappointed!! I wrote to this company and was simply told "Sorry you didn't get the results you had hoped for" - What about the results ADVERTISED? The cape also smells like extremely toxic plastic material. Not the natural non-toxic kit I was hoping for. However, having said that, I was pleasantly surprised by the fact my eyes didn't burn with ammonia and harsh chemicals like with most home dye kits. But I will definitely not be continuing with the subscription! $9 poorer, facial rash, and exactly the same coloured hair as before applying the dye.
Helpful Report
Hi Amelia, the following is the email we sent you on January 2nd: Hi Amelia, Thanks for your email, and I’m sorry you didn’t get the result you were looking for. We have reduced the number of chemicals as much as we can, but unfortunately some are still needed in all products. Did you perform the allergy alert test (patch test) as we recommend? All of our products are imported from Europe which has extremely strict regulations. Once again, sorry you didn’t get the result you were looking for. Regards, Once again we are very sorry that you had a reaction. Unfortunately a very small number of people have reactions to chemicals found in hair colour. If you are looking for a hair dye with no chemicals whatsoever, I would suggest a henna product. We wish you all the best in the future! The Shade team
Great so far! Good coverage and no smelly chemicals! I will need to fine tune my colouring but very happy for first time use.
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I used the product for the first time today and am so pleased with the result. My hair is soft and manageable and a beautiful natural colour. The bonus is that it has no unpleasant smell
The Shade 5 star review on 19th February 2019
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High quality product
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A really nice dye, great results and super easy to use. Two packs was more than enough for my hair which is thick and extra long. Unfortunately I am allergic to this dye aswell (patch test was fine) so I can't continue my subscription but otherwise I would!
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If there wasan option for exellent i would choose that. Outstanding services was so pleasant to deal with. To be honest I was a little worried about choosing a shade online. However cour is petfect. Also an addex bonus no awful smell or irritation. Extremely happy Thank you
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First time ever that my greys have stayed coloured. Gentle on my sensitive scalp. Lovely colour and shine. Really like using the brush to apply. Really happy with this product.
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Amazing quality, great colours.
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'The Shade' is a fantastic company... Love the product my hair was so soft and glossy afterwards and the colour is very true to the images shown online... the support is fantastic as well, they are able to help with any hair colour issues. Will be recommending to all my friends and colleagues :-)
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This is the best colourant I have ever used without a doubt. Gorgeous result, full grey coverage, my hair is soft and shiny. A wonderful product.
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I received my Hair Colour pack in the post yesterday 💕 3 days after ordering. My husband coloured my hair last night. He felt like a professional with all the accessories ( brush bowl,cape etc... I love the oil and wipes, so there was no mess or dye around my hairline or on my ears. The colour today is amazing.. so shiny and Healthy looking, and my hair feels great. I recommended this to my friend, and she will be coming over next week to get my hubby to put it through her hair..💕
Helpful Report
The Shade’s premium salon-grade colouring kit certainly exceeded my expectations. After previously using permanent colour from a box without the desired results, I came across The Shade on Instagram. The trial pack came with everything I needed to colour my hair at a fantastic price. As you can see in the before pics, my hair had different bands of colour, lots of grey hair underneath, it was dry, dull and felt awful. I had my close friend who has been a hairdresser for almost 40 years apply The Shade, colour Bellagio and the results were outstanding. There was no chemical smell when the product was applied, no burning or stinging of the scalp either. My hair is now an even colour, 100% full grey coverage, feels super soft, looks shiny and smells beautiful. My close friend was so impressed with the quality, the colour and the results. I will definately continue to use The Shade and will highly recommend to anyone looking for a salon-grade quality permanent hair colour without the cost of going to a salon. I’m totally in love with ‘The Shade’ my hair is - Bellagio ❤️
The Shade 5 star review on 1st February 2019
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Excellent quality product and easy to follow, simple instructions. Impressed with the quality of sectioning clips and application equipment! The product itself doesn’t sting or burn like some can, and my hair was left smooth and feeling nourished - will buy again and have already sent friends to The Shade!
The Shade 5 star review on 31st January 2019
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I have black hair and it wasn’t easy so read all the articles in the blogs if you’re new to this. The smell wasn’t terrible though still slightly strong for me so prepare for some breath holding :)
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I am very happy with my first experience using Shade. My daughter and I had a "hair" day; she did mine;I did hers. Colour was beautiful, it was easy to use( even for ME), the kit contained very useful items. Only one small criticism and that was I found the hook on the end of the brush more of a hindrance than a help. If the colour lasts I shall be keeping my permanent order. Maree.
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I always end up with red or gold in the front of my hair even at the salon. Camilla guided me through what she thought would work and..... exceptional i love the colour and the product packaging. This is the best at home colour product i have ever used, why go to the salon when i can get better results at home with the Shade!
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The best decision I’ve made in ages. The shade was good to their word. Not only did I get the equipment I needed to colour my hair like a professional, the results were fantastic. I am very sensitive to hair dyes and have had some very bad allergic reactions. There was no problem with using the shade. Oh and I’m also saving a fortune. Thanks 🙏🏼 so much.
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Thanks for your kind words Helen, so pleased you're enjoying using The Shade!
Colour was nice, but no better than the professional brand I buy from Price Attack hair supplies. I feel it works out more expensive buying the Shade, so will continue with my large bottle of peroxide and professional tube of colour, which will give me 4 root touch ups from the one tube, and dozens from the peroxide. $25 for a tube of colour and a small sachet of mixer is ludicrous
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The Shade is rated 4.5 based on 1,832 reviews