The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,918 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,918 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 23rd April 2025

536

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Love how easy it is to use and the regular delivery really suits my needs and I love the flexibility of the delivery schedule the colour is a perfect match”

The Shade 5 star review on 22nd August 2021

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“I use light ash brown, my natural hair colour is a mousy grey/brown, this colour comes out quite dark at first, and even though it is an ash colour, it has undertones of chocolate. As it fades, it turns into a lovely strawberry light brown. I top up every 8 weeks. After years of using harsh chemicals my hair was looking limp and lifeless, a year of using THE SHADE, my hair feels fantastic and is growing thicker every day. The lady that cuts my hair has even commented on how amazing and soft my hair feels and loves the colour and shine. The shampoo and conditioner that comes with the colour is great too, and is now available to purchase, which im pleased about and will be purchasing once I have run out of existing product. The price is great too.”

The Shade 5 star review on 19th August 2021

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“Thank you sooo much! My scalp coped really well with your product & my greys are gone!”

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“First I wanted to say a big thank you to Camilla for providing such incredible customer service. I had written an email in the evening to change my order and she responded to quite late in the evening more than happy to help. I was blown away and I just wanted to say thanks. I ordered from The Shade because I had been in lock down and my greys were looking not great and I wanted to use a product that would not damage my hair and the was used with quality ingredients. I was a bit scared because it was my first time and I did not want a colour band but everything exceeded my expectations. The colour was beautiful, it looked natural and made my hair feel beautiful. Keep up the great work!! Ps it’s such a blessing for me while I’m lockdown( don’t know how long) to be able to feel good about my hair.”

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“This is the healthiest and most nourishing hair dye product a person can use. My color lasts, it blends with your natural highlights and the shampoo and conditioner leave hair feeling soft and strong. Coming from someone with fine hair and is prone to breakage. I enjoy trying to lighten my shade with this product form The Shade.”

The Shade 5 star review on 16th August 2021

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“Very good colour the best thing is it did not go brassy I recommend it”

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“Hi whilst the customer service when you are looking to purchase is good. This really is just a box colour repackaged and not suited for blondes at all. It might work well if you are looking at the darker shades but I would not purchase again as it is just a supermarket colour and not of salon standards as promoted.”

Helpful Report

Hi Kirsty! Thank you for your feedback. Our colour is salon grade and free from ammonia, PPD, parabens and phthalates, so it is not only a better option than conventional colour, but it is an excellent option for people with a sensitive scalp or who have allergies or who are looking to avoid exposure to those older, stronger, harmful chemicals. We note that you were looking for a platinum blonde colour result - our colour is for two levels of colour change and we recommend that significant colour changes such as the colour result you were looking for, should be managed by professionals in a salon, as the lightening, colour and tone are increasingly complicated, and that shouldn't be attempted at home. Wishing you the best!

“They only send a reminder email if this months shipment right when they send it, so if u want to cancel u can’t. Product is ok- I still get scalp inflammation and seems to wash out after 1 or 2 weeks. So, no great staying power over my very tough greys.”

Helpful Report

Hi Melissa, Thanks for your feedback, and for being a regular purchaser since May 2020. Please note that you can cancel your membership at any time via My Account, or just purchase when you need to. In regard to the issues you are experiencing, please contact one of our colourists here who would be happy to assist you: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Love this product! Colour is lovely, I always get comments about my hair colour. Easy to use and leaves my hair looking and feeling soft, glossy and healthy.”

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“Love your product ..my hair feels so soft and beautiful all the time now and it's so easy to use.Highly recommend 👍”

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“It's the best product I have ever used, no strong smell, no staining of my forehead and ears, will definitely be purchasing again.”

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“Great experience from start to finish. Website was informative and easy to use, placed order and received delivery within a couple of days. Received everything I ordered and was able to colour hair with no hassle. Would definitely recommend!”

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“These are the only products I use when dying my hair! I have beached my hair for years and these colours are by best the far I have ever used. My mum is a hairdresser which helps but the shade of Ash I get is far better then any from the chemist or shop I have gone to.”

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“Extremely disappointed with lack of useful info, or warnings. The colour I bought was light brown , but was many shades darker. the tips you have on putting it on yourself just show someone with long hair. What about something for people with shorter hair? It stains - a lot. I have marks I cannot remove from basin. I assume this review will not appear as its not positive. but youi need to know you do not service older women with grey hair they need to cover. What about more tips on how to deal with the back of your head? how to avoid spillage? how to choose the correct colour?”

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“I love the colour and how healthy my hair is”

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“From the start I was super impressed with Shade, so that I got my daughter using it. We are fussy hair people! The colours are fantastic but also leaves my hair softer and shinier than I've had with other brands used by my hairdressers. Great quality, great service. The photo was not staged. This colour is about 10 days old.”

The Shade 5 star review on 8th August 2021

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“Great product - easy to apply and the brush, bowl and cap is great to ensure that it doesn't go everywhere! leaves hair looking great.”

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“Love the packaging and delivery. Fantastic concept. a couple of things I'm not keen on, difficult to contact someone - a chat box would be ideal. Doesn't cover greys or my roots very well. And I can't find how to pause or cancel my subscription. I hate that.”

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“Best home colour I've ever used,and completely covered my greys 😊”

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“Having an allergy to hair dyes I’ve been so relieved to finally find a product without PPD available in Australia. With the extra developer pack it covers the greys, phew!”

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The Shade is rated 4.5 based on 1,918 reviews