The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,917 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,917 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 20th April 2025

535

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Thankyou for curing my lockdown mane! I have a lot of hair, thick & long so needed extra colouring creme for full coverage. Really happy with my first attempt, some skill required for the back though. Love the Golden Copper Blonde that highlights my natural red & covers my greys 👏 💫”

The Shade 4 star review on 23rd September 2021

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“I dyed my hair two weeks ago now but I was ready to write a review before I had even put the stuff on my hair to be fair. It’s beautifully package, everything in the first package is amazing value for money & smells amazing. After 2 weeks the colour has stuck (even hairdresser colours seem to fade off my hair after 2 weeks) & I love how the colour has settled in. I definitely think I’ll be subscribed for a while to come!”

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Thrilled you like The Shade Kirstie, and thank you for the wonderful review!

“Now that I have coloured my hair I feel I could go for a shade deeper than 7. Not 6 but a shade deeper. Any suggestions?”

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Hi Brenda, Please contact one of our colourists here who would be happy to assist: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Love The Shade and my colour.! The team were incredible in helping to find the right colour and I love how it covers my greys well. I have now applied it twice. The first time was daunting and I missed a few spots but the second time was easier. I will only get better each time. Can’t recommend The Shade enough. Don’t wait to try them for yourself!”

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Thanks so much Anna! xx

“Product felt lovely and gave good coverage however where I was looking for a copper colour it only came out as brown and darker than was expected.”

Helpful Report

Hi Alex, If your colour result was darker, that could only be because you either had darker colour pigments in your hair before colouring from previous colour, or your natural colour was more than two levels darker than level 6, as our colour can lift by two levels only. Our colourists can help, but we need more information about your hair history and goals so please contact them directly here https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Hi, i am still waiting for my hair colour after ordering it 3 weeks ago”

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“The customer service was exceptional. The product itself I’m not that happy with, followed instructions & time frames and the colour was not as intense as shown on their product image. Within a week the colour has faded, particularly the roots.”

Helpful Report

Hi Kathy, Sorry to hear that your colour faded. Our colour does not typically fade within one week. If your colour has faded so quickly, that indicates that your hair is porous (the outer cuticle of the hair is raised) which causes the colour to leak and fade. Our colourists can provide you with individual advice to boost colour absorption and retention so please contact them directly here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“Wow I’m really happy with how my hair looks and it feels amazing! Great colour!”

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“Great quality and so easy to use!”

The Shade 5 star review on 13th September 2021

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“Good quality product which is easy to apply. Colour was more reddish than the photos but overall very happy customer 😊 will definitely keep using your product. Love the conditioner and it smells so nice, wished the shampoo had a similar smell.”

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“I could not hope for a better outcome could; I was worried about the colour being in a block but it worked beautifully with highlights throughout. It is liberating to have the option of hair colour at home and especially convenient during lockdown.”

The Shade 5 star review on 12th September 2021

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“I have been using the shade for more than a year now. I am very pleased with my colouring.It blends in with my natural hair colour and covers 100% of my grey hair.The colour lasts for more than five weeks.I stopped making appointments with my hairdresser since the shade came along.”

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“I was looking for a professional DIY solution to dye my roots get during the lockdown and came across The Shade. Based on the positive reviews and feedback I decided to try it. I provided photos and the colours of my salon colours and received advice. Unfortunately I am not happy with the result (it's way too dark).”

Helpful Report

Hi Athena, Sorry you weren't happy with your colour result! We are happy to provide a lighter colour and advice on how to achieve a lighter colour level. Please contact one of our colourists here: https://theshade.com.au/colourist/ I hope this helps! The Shade team

“I have coarse hair with 70-80% grey. My daughter sent this to me whilst in lockdown. I’m really happy with the colour and it’s actually lasted for weeks! Normally with ‘supermarket colour’ I’m lucky if it lasts 2 -3 washes. Very happy”

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“A must for anyone who colors their hair,the shade leaves you with soft ever so shiny hair it never drips making application easy to apply, i love it.”

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“I've been coloring my own hair at home for some time although I have never been completely happy with the colour choice available. Now that I have discovered The Shade and their wonderful colour range I am super happy with my results.”

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“You will have to take my word for it as I have no before photos, but thanks to The Shade Colourist service I am now sporting a beautiful natural looking head of hair. Camilla suggested a duo of Lucca Chocolate Blonde 7.53 and Torino Golden Blonde 8.3 for my dark brown hair. The duo of colours was easy to prepare and apply and the shampoo and conditioner lovely to use. My greys are gone and the three month old bleached out highlights are now blending in with my base colour while still maintaining a lighter tone. Overall I am very happy with the results and would recommend The Shade to any nervous first timers!”

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“Excellent product. Easy to use and extremely happy with the result.”

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“I like the colour of my hair now. It looks very natural.”

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“So loving "The Shade" - I was a little dubious at first having had some hair colouring disasters in the past but I'm so glad I tried this! My hair has so much red in it that home colouring can be dangerous - but The Shade stayed relatively true to the colour chart. It was a little red after I first coloured, but that's faded now to a gorgeous shade that people say looks better than the professional colours I was getting! I also found that this colour didn't make my scalp itchy like others have. This is a quality product at a great price - will keep buying for sure!”

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The Shade is rated 4.5 based on 1,917 reviews