Iceland Foods Reviews

Name: Iceland Foods
Rating: 2.51

2.5 Rating 476 Reviews

36 %

of reviewers recommend Iceland Foods

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Metrics

2.5

Based on 476 reviews

Shipping & Delivery
Delivery Methods	Own Driver
Average Delivery Time	Next Day
On-time Delivery	Greater than 64%
Accurate And Undamaged Orders	Greater than 73%
Customer Service
Communication Channels	Telephone, Email, Live Chat
Queries Resolved In	Over A Week
Customer Service	1.9 out of 5
Returns & Refunds
Refunds Process	Difficult

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Iceland Foods 1 star review on 16th January 2025

Anonymous

Iceland Foods 1 star review on 31st December 2024

Anonymous

Anonymous // 01/01/2019

Filter: Rated 1 None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I have shopped with Iceland for over 15yrs and spend on average £250 per month inshore... that's roughly £3,000 per year... well I won't be stepping foot in another Iceland store ever again... you see I suffer from restricted mobility and I was parked in the official Iceland car park (1 hr max) I was suffering really bad that day and took a little longer doing my shopping inshore...I returned to my car 9 minutes late and within a week I was hit with a £100 fine... I have appealed on the basis of my restricted mobility but the car park company not interested....so Iceland I know my £3000 a year is a drop in the ocean for a company of your size...but for the sake of common sense and the ruthless greed of a car park management company you've lost a customer for life...”

Helpful Report

Posted 1 year ago

“I use Iceland to order food for my small budget hotel , recently there is lots of missing deliveries and items I paid for not delivered , seems that the driver is stealing the orders and mark it as delivered I reported the issue to Tilena over the phone and nothing has been done my order reference is : 258137564 of 29th September the total order wasn’t delivered or refunded was just stolen by the Theif driver and marked as delivered . Be aware Iceland drivers are thieves and Iceland company encourage them to steal the customers orders and complete lairs .”

Helpful Report

Posted 1 year ago

“I ordered broccoli last Friday 15th September 2023 and it was going off already,although the date was 21st September 2023 it went straight in the bin,will not buy again! I would have handed it back to the driver,but when I opened the door he had put the first bag on door step and rushed to get the other few bags and there was no eye to eye contact and he was rushing all the time and i noticed the broccoli in the last bag and he had gone,bad driver personality.”

Helpful Report

Posted 1 year ago

“I made a online shop order for delivery they never delivered my shopping then i had to pay 10 pounds for a taxi after three days of being told that the delivery driver had gone home then they said id get a 10 pound voucher compensation and refused to refund me my money for us getting there and got home the shopping was not even the stuff i ordered then i get brushed of and ignored”

Helpful Report

Posted 1 year ago

“Iceland started proving deliveries in my area so I placed an order and ordered a pack of their premium bananas in my delivery. When the order arrived I threw away all the bags from the products as I always do with orders from other supermarkets. However it was a few hours later when I went to have a banana that I realised they were almost liquid inside and looked a funny colour. We think they had been accidently frozen during transit. I took photos of them next to some I bought the following day in Tesco as proof in case they needed to see them. I couldn't get through to Iceland by phone (constantly engaged) so I emailed them. Two days later and after the bin men had collected my rubbish Iceland replied saying they needed loads of codes from the packaging before they could refund me! As I didn't have those I didn't get a refund. I use all the major supermarkets for online deliveries and if I ever need a refund their processes are simple and never ask for packaging numbers. This item cost £1 so for the sake of such a small amount why quibble? I certainly won't shop with them again.”

Iceland Foods 1 star review on 17th August 2023

Helpful Report

Posted 1 year ago

“I made a small order on 17-th of July. Out of 22 items, 4 came damaged. At least two of the items were definitely damaged in the store: they looked as if staff members were playing football with them! I sent an e-mail asking for a refund -- no response! I managed to get through to the Luton store on the phone and was told by a bunch of giggling employers that they will redeliver the damaged items the following day. Today, I tried to contact the store by phone to find out if they will redeliver and when but no one picks up the phone. This is absolutely unacceptable!”

Helpful Report

Posted 1 year ago

“Bought lamb pieces for a tagine - after multiple slow cooking hours only thing the meat was fit for was the bin. This followed some tough chicken (I know) not normally possible - so last Iceland shop for me.”

Helpful Report

Posted 1 year ago

“I recently went to Iceland on a Tuesday for the 10% discount , having been a costumer for many years , but this time unfortunately did not have my bonus card with me I stopped taking it as I never received anything from it so thought it was pointless, and apparently things had changed , and unless i had my bonus card with me I was told I could not have my discount . I spent a large sum there on this occasion . reported this to Iceland Online and having sent numerous email and have had no response . So wake up Staff in he Offices and start doing what you are paid for .”

Helpful Report

Posted 1 year ago

“Delivery, all ice lollys and ice cream melted, potatoes with maggots coming out of them and fresh meat with expiry date of 2 days. Will never ever use iceland again”

Helpful Report

Posted 1 year ago

“I have been shopping with Iceland Foods for over 20 years and in the past year there has been so many errors with my shopping, mouldy feta cheese, deliveries not happening as they claim they have already been which is definitely not the case! 6 pack of baked beans where the tins have been absolutely battered. Today they did not knock on my door as I am right next to the door, didn't even have music on or doing my housework so as I would hear them come and they left all my shopping strewn all over the place on my front door step which is absolutely disgusting. I called customer care and all they could offer was to collect the shopping and re deliver! What actually is the point of that. I will never shop there again the service and care has gone to pot.”

Helpful Report

Posted 1 year ago

“G........ from the Braintree store delivered my shopping and started by trying to hand me a really heavy bag of goods, when I declined stating a back injury would stop me doing so he waited until I turned with some of the articles to put them in my kitchen and threw the rest of the bag over the crates onto my floor at a 1 metre drop. This was quickly followed by the second bag smashing my shopping onto the floor. When I asked him to slow down he started shouting he had 4 mins to deliver, Tesco and Sainsburys drivers had 12 mins and generally was rude, confrontational and argumentative. When I said I would stop shopping at Iceland and go to Tesco he advised I could go there if a wanted he didn't care. When I stated if we all started shopping elsewhere he might be out of a job, his response was he was Icelands best driver and would always have a job. I phoned the store who replaced the smashed items and promised a call back (none came) I escalated the matter with Iceland who stated they'd come back in 24/48 hours (nothing happened). On the previous 2 orders items were missed and I had to call also. Mums gone to Tesco - I suggest if you live in the Braintree area you do too!”

Helpful Report

Posted 2 years ago

“bought some so called crab sticks today terrible worst iv ever tried wouldt be to bad bought 2x packs put 1 and half packs in bin even the cat wont eat them the crab must ad done a side step wen he made them”

Helpful Report

Posted 2 years ago

“I took up Iceland’s generous offer of 10% discount off my groceries on a Tuesday for the over 60s and I transferred my shopping from a rival supermarket. I have shopped at the food warehouse in Peel Park, Washington since the offer began. Up until today, the staff have been friendly and never asked for identification or for me to ask for the 10% discount I am 75 years old. Today I came face to face with a tattooed female bully called Courtney at the till who charged me full price for my shopping. I enquired on why she had not taken my 10% discount off my shopping 🛍️. She abruptly told that I hadn’t asked for it and therefore wouldn’t get it, I asked to see the manager and she begrudgingly then decided to refund the discount. What was her problem !! I would say she needs Customer Service Training at the very least. My previous supermarkets staff were Customer friendly and helpful and I will be going back. Iceland will lose mine and my families custom if they continue to employ staff like this. Mr Richard Walker Iceland CEO is promoting this offer, pity he hadn’t told his staff about it.”

Helpful Report

Posted 2 years ago

“Iceland Minted Lamb Chump Chops 300g I bought 3 packs of these giving me 9 chops (if you can call them chops). each chop’s maximum thickness was 1 cm on one side which I would’ve accepted. However, the other side of the same chop was less than a millimetre thick. It was a sliver(cut screw) and this wasn’t just on one chop. It was an all 9 pieces. When I tried to cook them up, the one side was uncooked because it was thick, and the other side was burnt, because it was so thin. I contacted customer services 10 days ago I sent them the photos of the barcodes and the pictures of the chops and I still haven’t got a refund for this and it all wound up in the bin. I’ve bought several shops with ICELAND but I think this is the worst I’ve ever had especially with regards to customer service getting back to me or refunding me. Not sure I’m going to be shopping with ICELAND because of this whole experience. Both Tesco and ASDA seem to do the same thing with much better quality and at least the chops are evenly cut. It was a really bad experience and I’m now £9 out of pocket”

Helpful Report

Posted 2 years ago

“Alongside my frozen products I bought some fresh meat, enough to feed a family of 4 for the week. It arrived with 1-2 days shelf life, when I complained and asked to return because we could not eat this within 1-2 days the customer service replied that 1-2 days is acceptable shelf life and not short & hope we shop again soon . Not a chance as I’ve wasted over £50 on food that will be thrown away !!”

Helpful Report

Posted 2 years ago

“Iceland is profiteering in this economic climate, most of Icelands food is more expensive than other retail outlets, purchased a Warburton loaf of bread today, recommended retail price is £1.20 , Iceland charge £1.45, can you imagine if they are over charging 25p on ever item they sell, what overcharged prices are the customers paying, Iceland needs to be Ashamed.”

Helpful Report

Posted 2 years ago

“So called customer service which is non existant odious and abussive rude obnoxious staff and a vermin of a thug sewer rat so called security guy who attacked and assaulted me one time for absolutely no reason whatsoever.”

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Posted 2 years ago

“FOOD WAS DEAD I WENT THEI AND THE SECURITY WAS EXTREMLY AGGRESIVE HE MADE DEATH THREAT SWHEN IRFUSED TO SHOW HIM WHATS IN MY SCHOOL BAG”

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Posted 2 years ago

“Iceland takeaway sweet & sour battered chicken have bought this for years you have changed recipe absolutely disgusting couldn't chew the chicken sauce no taste would not buy again”

Helpful Report

Posted 2 years ago

“Very poor online service main items didn't turn up and no chance of getting a substitute.”

Helpful Report

Posted 2 years ago

Iceland Foods is rated 2.5 based on 476 reviews