I had never heard of nutritional yeast when I stumbled on Noochy Licious. The video food looked amazing. As someone who is food conscious, I was intrigued and so ordered a bag. When it arrived, I had no idea what to do with it and as happens, the bag got shoved to the back of my thoughts and cupboard. Fast forward to a month ago, I found a recipe calling for nutritional yeast and I remembered I had some. Dug it out and BOOM! I'm hooked. I've used it weekly since. Love the flavor it gives to food...a hearty, earthy flavor. I'm becoming more adventurous creating my own recipes. Give it a shot. I bet you'll love it too.