While this is my first time trying this flavor, I find it to be quite different from the chocolate flavor I previously purchased twice prior. I eventually will try them all as I have been so pleased with the many uses. Mix in yogurt for a refreshing dessert, add it to morning oats for a flavor you can't find on any grocery store shelves. Added to almond milk and warmed, yummy! I add a half a scoop to my coffee for a caramel-flavored coffee that is rich in flavor AND vitamins! Always pleased with this product.