Sports Direct Reviews

Name: Sports Direct
Rating: 3.72

3.7 Rating 746,372 Reviews

100 %

of reviewers recommend Sports Direct

3.7

Based on 746,372 reviews

Shipping & Delivery
Delivery Methods	Courier
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 70%
Accurate And Undamaged Orders	Greater than 89%
Customer Service
Communication Channels	Email, Telephone, Live Chat
Queries Resolved In	Under An Hour
Customer Service	3.6 out of 5
Returns & Refunds
Refunds Process	Difficult
Returns Process	Could Be Better

About Sports Direct:

16-18 Ludgate Hill
EC4M 7DR
London

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Sports Direct 1 star review on 9th April 2025

533

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“Shocking service, apparently the website stock levels don't work, no communication on out of stock products, feel sorry for the customer service people having to deal with incompetence like this! Mike - I'm sure you can integrate live stock into your website? oh and perhaps an email telling me it's out of stock instead of wasting my time for a second time.”

Helpful Report

Posted 3 years ago

“When returning an item, they don't give you your cash back, but only a voucher.”

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Posted 3 years ago

“I went to the USA site and ordered a us size 11. They sent me a us size 12 and wont exchange them or give me a refund, terrible company to deal with..stay away.”

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Posted 3 years ago

“Absolutely shocking customer service. Refused in store to return a pair of walking boots that had not even lasted 2 months . Told me head office would name and shame them ! Sent numerous emails to customer service and continuously ingnored and asked the same questions over and over again.”

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Posted 3 years ago

“poor service”

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Posted 3 years ago

“Although it was the courier service that let me down on Next Day Delivery, Sports, Direct Customer Services went over and above what was necessary to make sure that I was happy with my purchase and overall experience. The correspondence was polite and fast and they even followed up to make sure that everything was resolved and that I was happy. Thank you Sports Direct Customer Services (Sam) for a pleasant transaction and immediate resolution to the couriers error. I highly recommend Sports Direct for quality of polite customer service, quality of merchandise and the vast selection of sportswear, active wear and equipment available and all at affordable prices. Thank you.”

Helpful Report

Posted 3 years ago

“The ‘Ryan Air’ of the clothing world… orders are slow to be dispatched despite the fact you must pay £5 for delivery. Customer service is basically non-existent. No telephone number to call and the web chat is just a useless robot. I wanted to change the delivery address on an order that has not been dispatched and the big standard message on their website is ‘it’s not possible’. A day later, my order has still not been picked so why can I not change the delivery address? Inflexible, non-customer focussed. Hate paying for delivery and returns - you even pay to deliver to the store and collect yourself. Won’t use SportsDirect again.”

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Posted 3 years ago

“Don't use click and collect you will still be charged delivery and you can't change delivery once ordered !!!”

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Posted 3 years ago

“Terrible experience. You have sent me the incorrect item you say that you have sent what you have ordered. You have cut me off the chat twice when i have shown you my screen print of my ordered confirmation. SHOCKING....... I have paid extra for next-day delivery... APPALLING CUSTOMER SERVICE”

Helpful Report

Posted 3 years ago

“Two times the delivery was failed and no apology or explanation.”

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Posted 3 years ago

“Good service, swimming shorts were great for my holiday.”

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Posted 3 years ago

“When you order your address can be changed by a company called WD direct. Sportsdirect uses this company for sending orders. After this problem your package will be lost. To return a package you need to pay for transport again. After using sportsdirect official return labels you will not be updated. After 2 weeks of silence you must hope that you returned package will arrive back in the UK. Customer service reacts like a robot 9 out of 10 times. The email don't help you at all. Worst international service ever. Also the app is very poor quality with a lot of bugs. Don't buy here.”

Helpful Report

Posted 3 years ago

“Placed an order almost 3 weeks ago, I’m STILL waiting for the delivery, their courier lost the parcel which I continuously had to chase, I’ve requested they refund my delivery charge for my issues- their reply- NO. Customer service at its best!”

Helpful Report

Posted 3 years ago

“Went to the Shrewsbury shop today. There was no social distancing and no staff wearing a face mask, despite announcements saying to wear a face mask. I did NOT feel at all safe there with covid. Staff were not at all happy.”

Helpful Report

Posted 3 years ago

“Is very bad terrible disgusting you name it I’ve experienced from this company staffs especially the store in staples corner the manager treat you like your a thief he treats people with ethnic minority background differently that is exactly what I’ve experienced while I was in the store , but he doesn’t realise he himself is a coloured guy and he shouldn’t be doing this to people . Very disgusting behaviour from him . He follows you around or watches you in the store how ridiculous. Mike Ashley if your reading this I’m sorry to say but you need better Managers in your stores if you want customers .”

Helpful Report

Posted 3 years ago

“Bought waterproof jacket and pants but discovered they were not waterproof. Customer service told me to return them to have them checked. They were returned to me with a note that they were outside the 28 day return limit. I have emailed them multiple times since but they ignore me.”

Helpful Report

Posted 3 years ago

“I ordered 2 jackets they only delivered me 2 other jackets that i ordered. They admitt they made a mistake but dont want to pay for the return costs. Pffffff.”

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Posted 3 years ago

“23.11.21 they charged me for an order which they did not deliver because they canceled it themself. At the beginning of December they promised to return the money within 5 days. I still havent recived it.”

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Posted 3 years ago

“I went into spirts direct yesterday, and the staff were not friendly at all, the manager had a was very rude and didn't listen to what was being explained to her. I felt so back that I didn't buy anything, why would you buy from someone who does not treat a person with respect, I wouldn't go back there again. Worst shopping experience in the last decade, no wonder the store was empty. TREAT CUSTOMERS WITH RESPECT. As there isn't a need for a manager in a store with no customers. Rubbish service.”

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Posted 3 years ago

“A pleasant experience where i found all the sporting goods i needed and of good quality.”

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Posted 3 years ago

Sports Direct is rated 3.7 based on 746,372 reviews