The Shade Reviews

Name: The Shade
Address: 23 Milton Parade Malvern VIC 3144, ,, Malvern
Rating: 4.52

4.5 Rating 1,915 Reviews

87 %

of reviewers recommend The Shade

Company Reviews

Metrics

Info

4.5

Based on 1,915 reviews

Shipping & Delivery
Delivery Methods	Postal Service
Average Delivery Time	Within 5 Days
On-time Delivery	Greater than 91%
Accurate And Undamaged Orders	99%
Customer Service
Communication Channels	Email, Live Chat, Telephone
Queries Resolved In	Under An Hour
Customer Service	4.4 out of 5

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

The Shade 5 star review on 18th April 2025

Lynda S

The Shade 5 star review on 16th April 2025

Gee P

Anonymous

Anonymous // 01/01/2019

Sort by: Most Recent Most Recent Highest Rated Filter: None None 5 Stars 4 Stars 3 Stars 2 Stars 1 Stars Helpful

“I have emailed you three times asking you to cancel the re order function,butcyou have never replied. I will have to contact Dept Fair Trade to resolve this problem.”

Helpful Report

Hi Frances, We received an email from you on December 4th and 7th and replied to both emails within a few hours. Please check you inbox and other email folders. This is the email we sent to you on both occasions: Thanks for your email and your order. As you selected the "one time purchase" option rather than the "membership" option, there are no recurring orders. You will need to re-order the next time you want to order. I hope this help!

“I am very happy with The Shade. Love the shampoo and conditioner. I chose the Ash Brown and I am thrilled with the result. So easy! 💓”

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“The colour is good, i got the light ash brown in the semi and my hair is a dark brown and it gives it a nice shine and doesn't look brassy. However, my hair does get very dry afterwards which is a little disappointing.”

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“After many years of using box colour my hair felt a bit like straw and I could never get the right colour. I tried The Shade because I liked the idea of a colourist as well as the price, well that colourist was amazing recommending a duo of Bellaria and Montecristo with a 27 developer it is exactly what I wanted and my hair is so much softer since colouring. It was so easy to apply and everything being delivered to my door on a schedule is amazing, I never have to worry about having the right shade at the right time.”

The Shade 5 star review on 22nd December 2023

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“My first experience with Shade was successful and excellent experience. I was really happy with colour, it was easy to use with kit, covered my greys/all hair really well. It was just as good as salon (better colour than my last) and I did it myself.”

The Shade 5 star review on 20th December 2023

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“I don't know how I ended up going on auto order but it happened. I tried to undo it, but then got another colour! The wrong colour! Now I have 2 wrong colours still in the box unopened but cannot return them! Not happy with how easy it is to go on auto delivery and how hard it is to get out of it.”

Helpful Report

Hi Janette, Thanks for getting in touch. When you place an order, you are given the option of either a one-time purchase, or a membership with auto-ship. You selected the membership option. You can cancel, pause or modify your membership from your online account at anytime. I can see that you've cancelled your membership, so you won't receive anything further. I hope this helps!

“Ordered golden copper brown for roots and golden copper blonde for mid length and ends. I am really pleased with the outcome. It was fun to do at home as a little pamper for myself rather than 5 hours at the hairdressers for $300 +. The results are a really lovely vibrant colour. Absolutely must use a treatment after dye though due to it being quite harsh on the hair. After the treatment though it feels just like leaving the salon. Love love love the packaging and kit provided so handy. Will definitely use again.”

The Shade 5 star review on 19th December 2023

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“Love this hair dye! It doesn't make my hair dry and dull like so many others I've tried. No irritation at all, no itchy little bumps on my scalp! The shampoo and conditioner smell wonderful and leave my hair soft and shiny. Absolutely recommend this product!”

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“This product is fantastic, I have been using it since Covid lockdown. I love the fact it is excellent coverage, leaves my hair super shiny and conditioned without the nasty chemicals in .I also have to give customer service 10 out of10 !”

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“I like using The Shade products at home to minimise cost and decide at the last moment to colour hair, without the hassle of getting a hairdresser appointment. I feel more able to keep on top of hair looking good, when I am in control. Furthermore, avoid problems with hairdresser not listening to what you want. I was worried about continual permanent dye going through my entire lengths, also a different colour every time because they just mix it up randomly and don't keep a record. I felt like the hairdressers didn't really care as long as you walk out today looking good. The other thing is I was looking for natural products and concerned about what nasties are being absorbed into the body.”

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“Love my product and love that it's always ready for me to use each month. So convenient.”

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“Very good, easy to use, quick delivery. The colour wasn't exactly what I was looking for but it was good anyway, my hairs shiny and feels healthy still”

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“I purchased this product as they don't contain a lot of the chemicals that other brands do. Made in Italy (sounds nice!) and the range of colours is great. I love that I can customise my colour. Having the colourist on hand to answer questions is so reassuring and handy. I love that I can alter my order at any time! There's nothing to not love about The Shade! My hair feels beautiful after I'm done and lasts for weeks! Thanks for making home colouring so easy!!!!”

Helpful Report

“I was surprised with the results. The product had a pleasant scent and you can tell it is far gentler than any other colorants I have tried, even in comparison to the ones from the salon. Easy to use as all you need is included in the colouring kit. The shampoo and conditioner were devine so gentle and smells great. So happy I gave this a try. Will definitely be switching to this now than going back to expensive salons.”

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“Even though first try, I am very happy with this product. Easy to apply and hair is much softer. Will be using again.”

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“Love, love, love! Beautiful colours and my hair feels very healthy even after doing my own foils.”

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“Due to inflation, colouring my hair has had to go. I found The Shade by accident and I have to say I'm SO impressed! Fast shipping, option to include extra for long, thick hair for a great price (which was enough to cover my thick hair that falls halfway down my back) and a great colour result. I will be setting up a subscription!”

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“Great colour match and fantastic service”

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“I was very impressed with the colour result I had with The Shade colour. I was able to get rid of stubborn greys around my hairline and roots and achieved an even overall colour down to my lengths. I am so happy I have already re-purchased more for my next root touch up. The customer service was prompt, knowledgeable and professional. So glad I chose The Shade for my first time coloring ny own hair.”

The Shade 5 star review on 12th November 2023

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“Loved the colour . I brought a duo colour kit and have hip length hair. Used it two times already. Pros: Amazing colour Lasted longer than the other brands More than enough to cover long hair with 2 applications. The consultant was very helpful and offered detailed advice . Cons Made my hair very dry on first application. Needed more hydration . Tsubaki oil seemed to help reduce the frizz and dryness after 2 applications. Overall very satisfied with a home salon look hair .”

Helpful Report

The Shade is rated 4.5 based on 1,915 reviews