“I have worked with Steve for many many many years, and I can't imagine my business journey without him. He's been instrumental in pushing me outside of my comfort zone and challenging me not only in business but in life! He has helped me through many changes in my business (and the industry at large). He's talked me through difficult client conversations, how to run my business better, and really kept me grounded through out it all. I highly recommend Steve to anyone looking for a dedicated and knowledgeable real estate coach."”
“hello all
i have been working with Steve shull since he made a presentation in my office in 1998.
the first years i doubled my production year after year. it has not always gone that way, but with his help, guidance, accountability, and strength of character and knowledge of the business, my career and my life continue to flourish. he makes everyone that he works with better humans and better realtors. i will be forever grateful for him in my life. thank you steve and performance coaching”
“Coaching w Steve weekly has changed my perspective on the business, reinforced that in on the right track and shifted my mindset to that of a big thinker and diet that can accomplish anything I want. Priceless! I look forward to my weekly 1-on-1”
“I like to call Steve my CEO. His coaching is a MAJOR game changer! His approach is unique, intense, and transformative, impacting not just my role as an agent but every aspect of my life in ways I never thought possible. I've shifted from the typical real estate agent mindset of fear to one of empowerment. Steve has shown me how to value my services, cultivate self-respect, master time management, and navigate difficult conversations with clients. Most importantly, I've learned how to build my business through authentic trust with my clients. Bonus, through the PC community, I have made wonderful relatioships with other top agent across the country. If you're serious about bringing your A-game and you want to go deep, I highly recommend Steve and his brilliant team of coaches. There's no one better to help guide you to victory. I am beyond grateful for Steve and the Performance Coaching community.”
“If you’re looking for a coach who excels at identifying your pain points, empathizes with your needs and will help you implement effective processes and systems that are critical to running a successful real estate business, Rica Ruiz is the coach for you!
I signed up for Performance Coaching’s Daily Accountability Program after listening to Steve Shull talk about building a repeat and referral business. His six building blocks immediately resonated with me. I started with a focus on my CRM and Process. However, as I progressed, I found myself starting to feel overwhelmed and unsure as to whether I was on the right path.
That’s when I reached out to Caroline who assured me that she knew just the right coach for me, Rica Ruiz. Rica and I quickly began breaking down the CRM and Process building blocks into manageable steps. Thanks to her guidance, I now understand exactly how many people I need to contact regularly to stay on track. For the first time, I have clearly defined processes written down instead of relying solely on my memory. Rather than starting my day by checking emails and letting that dictate my schedule, I go to my dashboard and focus on what truly matters. At the end of the day, I feel a sense of accomplishment.
Thank you, Rica and Steve, for your invaluable support and guidance!”
“Performance coaching puts business and life in perspective. Steve Shull in particular is an exceptional leader who will get you focused on the most important aspects of your business. It’s no surprise my business has become stronger since I started coaching.”
“I came to Performance Coaching to learn how to better navigate my real estate deals and run my business through Tactical Empathy. The impact Performance Coaching made in me, changed my life. I have tried many coaching groups before. None of them felt right, authentic, or revolutionary in any shape or form. Steve Shull is truly the real deal. I still remember being shocked on my first coaching call seeing Steve there running the call. Judging from previous experiences in other coaching companies I expected some "coach" to show up and never though I would see the "big guy." Well at Performance Coaching, Steve Shull himself is THE COACH assisted by many other amazing coaches. Talking about Steve, know that this guy is unfiltered. I say it as a compliment. I am tired of coaches who just vomit at us pre-canned material. Steve's coaching is real. So if you are expecting a "polished" material and envitoment like back in school, this is not for you. Performance Coaching is where the rubber hits the road. It is were creativity meats brilliance. It is where hundreds of smart people get together and use Tactical Empathy to run a healthier, happier, and more lucrative business, and life. At Perfomance Coaching you will quickly find yourself among colleagues and part of a family. My only tip for you is to try Performance Coaching for at least 3 months before you decide if this is for you. And show up with no pre-determined expectations. Believe in Tactical Empathy, believe in the one unfiltered and real Coach, Steve Shull, and allow the community to help you change your business and life's DNA. I look forward to seeing you on the "hot seat!"”
“I love Steve.I listen to everything he says. I attend every call and add ons. He has changed my business. I have more time and make more money. I am all in. I am a better Mother, Mentor, wife, and Broker. I am grateful to have Steve in my life. Thank you, Coach for Everything!”
“I met Steve Shull during a Compass retreat. He was on a panel speaking about building a team correctly. I had a team - or so I thought. I was stressed, working harder, and definitely making less money. Life was not easier as I had hoped. His panel spoke to my heart and I began coaching with him right away. Steve knows his stuff! He has helped me restructure the team to give me more time. My family has noticed that I am less stressed and have more time to spend with them as he demanded that I take one day off per week. No one fired me for this, in fact I think my clients respect me more after putting up boundaries and guardrails. It is a no-brainer to work with Steve regardless if you are a single agent, a team leader, or team member. He is the best of the best and his entire community is spectacular. I love them all and am so grateful to have met them!”
“For me performing coaching trainings teach me how to be of service to my clients. How to understand my client's needs by listing for what they really, really want. I learned how to understand and listen to my clients so I can help them to meet their expectations. It is like learning how to take care of clients in a high level of communication skills. This training helped me a lot in how I communicate with my clients”
“Would it be ridiculous to consider that the six things you don't want to do are the same six things that are needed to build a rock solid real estate business foundation? Will we choose to spend the rest of our days building trust and relationships or chasing, convincing, and articulating value, your choice. For me, I'm choosing to hone my skills as a trusted advisor with the Performance Coaching Team. If you're not opposed to a two-degree mind shift, read the books and join the calls to see if it's a good fit for you - then put the work in and find the enjoyment that this profession offers to those who do.”
“This coaching program has exceeded my expectations.
No more chasing, convincing, or relying on gimmicks. I'm learning to genuinely ask questions, and, more importantly, I am practicing listening to potential, active, and past clients.
This framework helps me understand their needs deeply and serve them with actual value beyond just making promises that I have no idea if I can keep.
This coaching program teaches me how to build a sustainable business through repeat and referral clients rather than focusing solely on the next deal.”
“Performance Coaching
This coaching program has exceeded my expectations. No more chasing, convincing, or relying on gimmicks. I'm learning to genuinely ask questions and, more importantly, practicing listening to potential, active, and past clients.
This approach helps me understand their needs deeply and serve them with actual value beyond just making promises that I have no idea if I can keep.
This coaching program is teaching me how to build a sustainable business through repeat and referral clients rather than focusing solely on the next deal.”
“This coaching program has exceeded my expectations. No more chasing, convincing, or relying on gimmicks. I'm learning to genuinely ask questions and, more importantly, listen to potential, active, and past clients.
This approach helps me understand their needs deeply and serve them with actual value, beyond just making promises that I have no idea if I can keep.
This coaching program is teaching me how to build a sustainable business through repeat and referral clients rather than focusing solely on the next deal.
- JoAnn Donahue”
“Steve Shull is my first coach, EVER. I was aprehensive for years because I heard about the fluffy new ideas and salesy tactics that other programs offer, it just wasn't me. I was in search of something authentic, real guidance and a framework that made sense to me. In comes Steve, he was recomended by a collegue and I spent months considering if this was the right coach for me, that was 3 years ago. Steve is dedicated, practical, and genuinly CARES about his clients success. He has established the 6 building blocks that have provided me with what I was looking for, guard rails to keep me on the right path. I needed a road map. Steve's coaching has changed my life professionally and personally. Take a leap of faith, you and your business deserve his coaching.”
“He had me at "Just make the f------ call" I'm still not perfect at doing it but I'm better than I was when I started. Steve doesn't let you have excuses and I appreciate that. Since starting with Performance Coaching I now take 3.5% listings (on my side), I've called past clients which have created transactions and I have an organized CRM! I highly recommend giving them a try. The community of agents is an added bonus!”
“I am two years into my Realtor career, and finding PC could not have come at a better time for me (and seems to come at a great time for really experienced Realtors, too). There is so much NOISE about how to execute this work, and so little of it resonated with me, until I found this. I am SO bought in - and I am someone who doesn't buy into "how to's" easily at all. I am beyond impressed - seriously blown away - by how whip smart and emotionally intelligent the whole team is. I didn't even know that when I started this, it wouldn't just be Steve coaching; it's a team of absolute experts in connecting with people, creating processes, and succeeding in real estate. This program is making me a better agent, but also a better life partner, and a better human. Sound hard to believe from a real estate coaching program? You'll see.”
“Performance Coaching is designed to take the fear, uncertainty, and confusion that most agents experience in the real estate business every day and turns that fear into insight, focus and doable daily actions. This program helps you to better understand and connect with the most important people in your business but more importantly shows you how to finally be in control of your time and your own life. To be perfectly honest, I almost don’t want to tell any other agent about this so I stand out even more!”
