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The Shade Reviews

4.5 Rating 1,833 Reviews
87 %
of reviewers recommend The Shade
4.5
Based on 1,833 reviews
Shipping & Delivery
Delivery Methods
Postal Service
Average Delivery Time
Within 5 Days
On-time Delivery
Greater than 91%
Accurate And Undamaged Orders
99%
Customer Service
Communication Channels
Email, Live Chat, Telephone
Queries Resolved In
Under An Hour
Customer Service
4.5 out of 5
Read The Shade Reviews

About The Shade:

The Shade is Australia's leading home hair colour and hair care company. Our colour is Italian-made, and is free from Ammonia, PPD, Parabens, Phthalates and Gluten.

Visit Website

Email:

support@theshade.com.au

Location:

23 Milton Parade Malvern VIC 3144, ,
Malvern
3144

Anonymous
Anonymous  // 01/01/2019
I love the kit. The instructions are personalized, everything needed is included. It’s amazing! I highly recommend.
Helpful Report
I was really surprised by my home colour with The Shade! As a long time home colourer, I expected the usual straw like reaction to my hair, but instead found my hair nourished and soft. The colour also evened out my previously patchy home colour disasters with even coverages. Covered my stubborn greys as well which is always fabulous 😁
The Shade 5 star review on 19th November 2018
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Brown Shade. This colour completely transformed my hair from orange tinges to a chocolate brown. The product is super simple to use, and my hair feels noticeably softer after use. As a 'home dye extraordinaire' I have tried and tested most home kits available on the market. This brand is the only one I know of in Australia which includes Barrier Oil and Colour Removal Wipes. I will definitely be trying some other colours within The Shade range!
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Your hair dye is incredible!!! Couldn't be happier with quality and results, doesn't leave an overwhelming fragrance on your hair afterwards. My hair looks and feels healthy.
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So many things are amazing with this product including the price which I think is perfect. The colour itself is vibrant and my hair has shine and bounce since I started using it. Thank you for making my hair look amazing!
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This is by far the BEST self home coloring system I've ever used! I could not believe how easy the steps were & I could do them myself without any help! I love it!!
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I am so incredibly impressed with this product!! The color was easy to put on. My hair didn’t smell like the normal ammonia smell after you color, it smelled freshly shampooed and so soft!!
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I love how my hair feels, it is easy to use, and I have no complaints at all. The color lasts a long time with little fading.
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Mahogany Brown, just gorgeous!  The colour is so rich, it covered a lot of grey, and has taken my hair from tired, dull and frizzy to vibrant and bouncy and just shines with highlights in the sun. Best hair product I've tried in 2018!
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I'm really happy with this color & the results! It's subtle and gentle on the scalp.
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My color looks professional and it lasted longer than my previous dyes. I'm very happy with the finish look and the shine was great.
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The shade I received was no.3 Darkest Brown. The hair colour comes boxed in a prestigious looking case, containing the colour, developer, gloves, barrier oil, colour remove wipes and colour protection shampoo and conditioner and information/ instructions card. The pack also comes with a mixing bowl, application tint brush, 4 large section clips, a benchtop matt, and a cape, all packaged in a nifty little drawstring case, so everything you need to get colouring with your hair. Since the hair colour is ammonia and PPD free, I was pleasantly surprised that when mixing the colour and developer together, the resulting product did not have any nasty pungent chemical smell that would sting your eyes when trying to apply the colour, like a lot of other at home hair colours, making it hard to see what you are colouring and overpowering your nasal cavities. Instead, The Shade mixture was quite pleasant. I put on my colouring cape (feeling a bit like a superhero for wearing a cape), sectioned my hair with the enclosed clips to get more conveniently to the regrowth, applied the enclosed barrier oil to protect my hair line, around my forehead, face, ears and neck from being stained and proceeded to apply the mixture. The mixture was pleasantly a nice thick gel like consistency that was easy to apply and stayed where I applied it and did not drip anywhere making it fun to apply and not have to worry about it dripping all over the floor, walls and my clothing. I have stubborn greys and so only covered the grey regrowth and applied the colouring mixture to this regrowth for 10 minutes on the roots of my stubborn greys and then applied the rest to the full length of my hair for 25 minutes. I rinsed it out until the water ran clear, applied the Colour Protection Shampoo, followed by the Colour Protection Conditioner (for 2 minutes into wet hair) and thoroughly washed them out. I noticed some colour stains on my face, very close to my hairline, so I used the Colour Remover Wipe, which successfully got rid of the stains. The Shade, successfully covered all my stubborn grey hairs and has left my hair looking shiny and healthy and feeling soft and wonderful to touch. I really enjoyed this trial and would buy this hair colour again and have already been raving to friends and family about it.
Helpful Report
I had a horrendous allergic reaction to this dye in a way I’ve never had with any other product. Luckily I did a skin test before hand. 5 days later and my skin is still red and blistered and sore. I emailed the company with photos and had no response which was interesting. Disappointing experience and will obviously not be using the profit again.
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I have Been coloring my hair for years (either myself or professionally done) and I am absolutely satisfied with the product. My hair never feels or looks chemically treated and It was super easy to do.
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Color is so vibrant it’s crazy! Not dull at all. The quality of this hair color is amazing! It left my hair feeling sooo soft and looking super shiny! The actually color itself came out great!
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Love the Rich and vibrant color. Easy to color myself. Save time and money
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Great Kit WOW, the packaging of the kit was really, really nice. I loved how it had its own bowl and mat to stop any spills, a cape, brush, clips and a handy bag to keep it all in. In the kit there was your stock standard colour, developer, conditioner and gloves. The new things this kit also has was shampoo, barrier oil and colour removing wipes. The instructions were clear, and I did start to follow them to the letter. As I had always used my hand and a comb to colour my own hair, I did find it a little bit difficult with the brush. So I did call my daughter in and we had my hair covered quite easily and in a good time.I did colour my whole head, I have about 5% greys. I loved that there was no strong smell, no real smell at all.After washing and drying my hair, my hair did feel softer and looked very nice. The colour was a bit darker, but a change is as good as a holiday. Any Tips?: Easier with 2 people Ideal For…: All who want a colour change or touch up.
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Salon feel but at home. Excellent for my stubborn greys. In my package was a slim cardboard box and a vinyl type plastic drawstring bag. In the bag was the mixing bowl, tinting brush, 4 hair clips, cape and drip mat. The box contained the colour, developer, shampoo, conditioner, gloves, barrier oil and colour remover wipe. The cape has a velcro close and is a thoughtful inclusion, giving the whole thing a salon vibe. This smells a lot nicer than any supermarket/chemist brand I have used. There was no irritation to my scalp during application or whilst waiting for it to finish developing. I have since washed my hair twice. On the first shampoo, I could see that the water was slightly darker, which I’m told can happen, but on the second shampoo it was fine. I love the end result. I can’t see any greys and it has camouflaged my ugly green strands. The darker colour has even made my face look thinner. My sister asked me if I had lost weight. (Not likely, as I stuff another chocolate in my mouth). If it hadn’t been for this trial I would never have tried to go a darker colour and so I thank Beautyheaven and The Shade for bringing me to the dark side. Any Tips?: If you have long hair you will need “The Shade Extra Colour Plan”. Ideal For…: Stubborn greys.
Helpful Report
There’s a lot to like about this product. It’s quite obvious that they’ve really thought about the issues with home hair dyes and have tried to make it a better experience. And overall they achieved just that. The online colour matching system is super easy to use. It took me through a few key questions and popped out some recommendations to suit. My natural hair colour is a mousy, mid-brown, with a sprinkle of greys, that I tend to darken to a chocolate brown, so I went with “Deep, Golden Brown”. The colour itself provided full coverage, covered the greys and was richly toned. The accessory kit had all the bits you need for home colouring. In contrast, they get extra points for their cape. OMG. I loved it! It’s a durable material, covered my shoulders without tying up my arms and was comfortable around my neck. It is definitely worth getting the accessories kit just for the cape. The dye itself had a lovely floral fragrance, and without the usual ammonia and whatnot, it was gentle on the nose and eyes. I only needed a small amount of the shampoo, but the conditioner seemed a little light on for my liking, so I was happy to have plenty of it. Do you need to try this product over what’s available at the chemist/supermarket? Absolutely. I really love the coverage and depth of the colour, and I certainly wouldn’t mind trying a few other colours myself. Any Tips?: Even if you have accessories (clips and mixing bowl), I would recommend getting their kit just for the cape – it really is that good. Ideal For…: Anyone who dyes their hair at home and likes a full, rich coverage.
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While impressed with the kit, and found it easy to use I attempted to go 2 shades lighter than my natural colour, but there was absolutely no difference. I had even left a few pieces out and lowlights and cannot find them. I had higher hopes for this product.
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Hi Leesha. Sorry you didnt get the colour result you were after. What colour level were you before you coloured using our product? Was that colour from permanent colour products, and if so, how often had you been colouring your hair that colour (how long have you had the darker coloured hair)? The reason I am asking is because some of the darker colours (colour levels 1-5) can be the hardest colours to shift or lighten, particularly if you have recoloured several times and overlapped the colour. This results in colour build-up, which 'locks in' the darker colour levels. It can be very difficult to achieve a lighter colour result if you have a colour build-up of a darker colour, and you might need professional colour removal before you can achieve a lighter colour result. Our 20 vol developer and a lighter colour will not shift that locked in darker colour. I have had this exact problem myself, after having level 3 colour for a while. I am now Light Ash Brown (6.1), but to achieve that I had to get the previous colour professionally removed and toned (to remove the red that was revealed by lightening it). Now I colour using our 6.1 colour and I have the colour result I wanted, but I tried to achieve this at home without removing my previous permanent colour and it didn't work for me either initially. So if you do have an existing darker colour, you may want to get professional advice or help with lightening your hair and then after that you can achieve and maintain the colour you want easily at home. I hope that helps and wishing you all the best!
The Shade is rated 4.5 based on 1,833 reviews